Agile Marketing Archives - Modern Marketing Partners

What is Agile Marketing? image

Have you ever heard of Agile Marketing? If not, you have come to the right place. Today, we will discuss everything about Agile Marketing. What is Agile Marketing? Agile Marketing is the deliberate, long-term application of a specific Agile methodology to manage and improve the way a marketing team gets work done. It requires a strategic vision, as well as short-, medium-, and long-term marketing plans. The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function. Agile marketers also support a set of principles. It differs from traditional marketing by focusing on frequent releases, deliberate experimentation, and a commitment to audience satisfaction. What is the Agile Approach to Marketing? Every Agile Marketing implementation will look ...

How To Succeed With Agile Marketing In 2022 standard

With the end of the year approaching, it's time to reflect on your business with regards to what has been achieved and what's to come. The pace of change has continuously accelerated over the past decade, challenging the effectiveness of marketing teams. As a result, traditional marketing models have been replaced by more effective ways to communicate with customers. Meanwhile, the amount of data that organizations have collected from various digital platforms is overwhelming, forcing marketers to develop new ways to engage their customers in real-time. This means that the traditional structure of marketing teams is no longer working for them. Instead, they are being shifted to a more flexible and efficient structure. This year 2022, learn how agile marketing ...

30th of January, 2019
In: Digital Marketing, Marketing Best Practices, Marketing Tactics, Social Media
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To Pin or Not to Pin? image

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

Company Strategy Needed to Deliver Personalization image

Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that customer and his or her preferences. That’s a tall order today, because customer touchpoints span across multiple channels including web, social, mobile, and physical locations. So while that makes it tough on the front-end to deliver customized content across all those channels, on the backend it means customers are providing companies with a good deal of information about their preferences and intent. Yet getting at the data from the multiple systems it sits on may be the biggest challenge ...

7th of November, 2018
In: Campaigns, Marketing Strategies, Marketing Tactics, Social Media
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Companies Need to be Marketing 24/7 image

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

17th of August, 2018
In: Digital Marketing, Marketing Best Practices, Marketing Strategies
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The Guiding Principles of Agile Marketing image

Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually centered around providing value to the customer, to focus their collective efforts on, work transparently and cooperatively until the task is completed, and then measure the impact/success or failure. Ever-Evolving Marketing Environment This approach is gaining traction because the marketing climate in so many organizations has become so fast-paced and unpredictable it needs some lean and agile principles to follow in order to remain productive and successful. Principles that take into account this volatility and uncertainty, and manage ...

Tags ArchivesAgile Marketing