Agency Selection Archives - Modern Marketing Partners

Modern Marketing Partners Launches an Association Marketing Practice image

As of Monday, November 19, Modern Marketing Partners announces its new Association Marketing Practice. which includes marketing services for professional and non-profit associations on a subscription fee basis. The Association Marketing packages will include Member Engagement, Digital Marketing Excellence, Training and Recognition programs, Event Promotion, Communities and Forums, and Sponsor Management. These packages may be customized based on the specific requirements of the association. MMP’s experience marketing associations include the Healthcare Trends Institute, the CFO Alliance, the Small Business Expo and the Small Business Education Center, the Construction Marketing Association, and more. According to Neil Brown, CMO of MMP: “Marketing is changing rapidly, and many associations have not been able to keep up with all the new marketing skills and technologies available that ...

24th of April, 2014
In: B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
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Marketing Agencies: How to Select the Right One image

Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources. Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type. The Definitive Marketing Agency Selection Guide As aforementioned, the Amalgamated Marketing Network is a network of highly specialized agencies ...

Pro Bono Marketing for DuPage ReStore Taken On by MMP image

Modern Marketing Partners has entered into a partnership with the Habitat for Humanity ReStore of DuPage county to provide marketing, internet, publicity, and social media services on a pro bono basis. Habitat for Humanity ReStore sells donated, new, and used building materials and home improvement products to the public at greatly reduced prices. The profits go towards the local Habitat for Humanity in order to provide limited income families with the ability to fix up their homes at affordable prices. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. As a full-service marketing agency, Modern Marketing Partners (MMP) and its social media division Hot Potato Social Media will develop and manage the DuPage ReStore's social media profiles while ...

Marketing Agency Selection Tips image

Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to assess non-quantifiable skills like creativity, or assess new and unfamiliar requirements like search engine optimization. Third, it is easy to be subjective and hire the agency with a slick presentation. Or hire the hot shots that pitch, only to get assigned inexperienced youngsters that drive your marketing into the ground. Now consider the fact that making the wrong marketing agency selection can be expensive, embarrassing, or even jeopardize your career! Also, please do consider that a majority of marketing managers ...

Tags ArchivesAgency Selection