by Lindsay Brown | Aug 27, 2018 | B2B Marketing, Marketing Planning
Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don’t show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the...
by Lindsay Brown | Aug 17, 2018 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually...
by Lindsay Brown | Aug 1, 2018 | Uncategorized
Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout...
by Lindsay Brown | Jul 30, 2018 | Marketing Best Practices
No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some...
by Lindsay Brown | Jul 23, 2018 | Influencer Marketing, Marketing Tactics
Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share...
