by Lindsay Brown | Jul 12, 2024 | Branding, Event Marketing
Buying wristbands in bulk is a game-changer for event organisers, businesses, and institutions. But why should you consider this option for your next big event or campaign? Whether you’re gearing up for a massive event, managing crowd control, or boosting brand...
by Lindsay Brown | Apr 26, 2024 | Event Marketing
B2B brands can earn significant revenue from hybrid experiences by investing in improved customer experiences. Companies with $1 billion annual revenue can expect to earn an average additional $700 million within three years of investing in this area. Success...
by Lindsay Brown | Feb 21, 2022 | Event Marketing
Marketing events aim to promote a brand, product, or service. Companies host marketing events to establish or build their brand and product identities. Marketing events include re-openings, product launches, charity events, and pop up display stands. They can boost...
by Lindsay Brown | Dec 4, 2019 | Event Marketing, LinkedIn Marketing, Social Media, Webcast Marketing
A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on...
by Lindsay Brown | Dec 3, 2019 | Event Marketing, Infographic, Webcast Marketing
Have you noticed that everyone, every competitor, every business-to-business brand is doing webcasts or webinars? Webcasts must be the “killer marketing app”, but then you produce a webcast and 5 people register for it, and 2 show up. Ok, perhaps some exaggeration,...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
