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Event Marketing Checklist – Trade Shows and Live Events image

Trade Show Marketing Checklist

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education. Second, trade shows and live events are typically expensive to participate in, and difficult to measure marketing return on investment (MROI). Finally, trade shows and live events are often ineffective due to lack of promotion, and many other reasons. The event marketing experts at Modern Marketing Partners address these truths regarding trade shows and live events with a 88-Point Trade Show and Live Event Marketing Checklist, along with some additional, relevant resources. Need help with Webcasts? Check out our  57-Point Webcast Effectiveness Checklist. Event Marketing ...

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