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Essential SEO Tips for Cannabis Websites: Optimize Your Website for Increased Traffic and Conversions standard

Cannabis businesses are popping up all over the web as legalization spreads, but competition is stiff, and ranking high in search engine results pages (SERPs) can be difficult. If you're running a cannabis website, it's essential to optimize your site for SEO to increase traffic and conversions. In this article, we will discuss five essential tips for optimizing your website for SEO. Keep these tips in mind when building or revamping your cannabis website! Carefully Choose a Domain One of the most important aspects of SEO for your cannabis website is choosing an effective domain name. A good one should be short, memorable, and keyword-rich. Avoid using numbers or hyphens in your domain name, as this can make it difficult for ...

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6 Possible Reasons Your Website Is Not Gaining Enough Traffic standard

A website plays a critical role in the success of your company. It helps connect with a broader audience worldwide. Besides, it allows you to continually engage with existing customers and prospects even outside business hours.   While there are many benefits of creating a business website, it might not be of any value if it doesn't drive enough traffic. Why? Because the more traffic you receive, the more chances of generating more leads and sales.   Here are some reasons why your business website isn't attracting enough traffic: 1. You Are Not Using The Right SEO Strategies Implementing the best SEO strategies is perhaps one of the most effective ways to gain more traffic. This helps boost the performance of your business site and ...

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Common Reasons Your Website Traffic Is Dropping standard

If you have a business and your traffic is dropping consistently, then it’s time to start looking into why. It can be attributed to a variety of factors, including weather, time of day, location, and even your website. In order to avoid that issue from recurring, you need to make sure that your website is optimized for search engine optimization (SEO). The better your website is optimized, the more visible your site is to search engines and make it easier for search crawlers to index and result in happy customers. There are a variety of reasons why your website traffic may be dropping. It may be a result of a number of factors, such as a business opening a new ...

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How to Build a Successful Affiliate Website standard

If you are looking to make money with your blog or to create some passive income, you should consider creating an Affiliate Website. These profitable platforms are a good way to make money with minimal effort. However, starting an affiliate website is not as easy as going live and rolling in the money. Affiliate websites can take months to start making a regular income. If you have read testimonials online about how affiliate websites can make you rich, you should be wary of the promised results. Setting up an affiliate website will take time and effort to begin reaching an audience large enough to turn a respectable profit. Working with tools like Lasso, you can start a successful affiliate site. Knowing ...

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Converting Website Visitors Into Sales: Common Mistakes to Avoid standard

Every business owner knows the importance of having a strong, appealing, and up-to-date website. This is an essential part of any digital marketing strategy. However, all your efforts will amount to nothing if your website cannot convert at least a fraction of your visitors into healthy sales prospects. Over the last five years, the median conversion rates for business websites have been in constant flux. However, with the right approach, you’ll consistently see good conversion rates. In this article, we’ll outline the most common website conversion faux-pas that you should steer clear of. These tips are sure to come in handy! Unappealing Website Design and Layout When potential clients visit your website, they subconsciously form opinions about your products and services based ...

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Useful Marketing Tips That Will Increase Your Website Traffic standard

There are many different marketing tips that can be useful in increasing website traffic. However, not all of them will work for every business or website. It is important to find the right ones that fit your specific needs and goals. So, here are a few tips to get you started. 1. Use of CGI marketing CGI marketing is a great way to improve website traffic. CGI, or computer-generated imagery, can be used to create videos, ads, and other marketing materials. These visuals are eye-catching and attention-grabbing, which can help to increase website traffic. Additionally, they can help to improve brand awareness and create a stronger connection with potential customers. You can use WeAreFrantic for CGI animation or research online according ...

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Proven Methods for Increasing Your Website Conversion Rate standard

So, your business is up and running. You have built up a brand, and you have a few loyal customers who keep coming back to your site. You might even have a lot of customers, but want to start expanding operations even further. What do you do?  In this digital day and age, the answer to that question usually lies in looking inward and ascertaining what you can do internally to broaden your audience. In fact, the advice we give to most people is to look at their website and see what it is doing and how their digital marketing is working for them.  With this in mind, we thought we would bring our advice here. In this short article, we ...

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Top Ways to Successfully Use Stock Photography on Your Website standard

Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own, brands use stock photos that can become a good solution when approached smartly. However, it may sometimes happen that stock photos have a weak connection with the brand, so using them leads to a “blur” of positioning and a decrease in audience confidence. Some visuals may not match your corporate identity. To avoid this from happening, we will tell you how to use stock content correctly so that the brand does not suffer ...

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8 Things Every Website Owner Should Know standard

If you own a website, it can be difficult to know how to get it off the ground. Your website is important, especially if you are using it as a platform for your business. You need to walk before you can run as there is a lot of information that website owners need to consider when creating a successful presence online. Here are 8 things that every website owner should know. 1. Make It Mobile Friendly Making your website mobile-friendly should be priority number one. The number of smartphone users is growing at an exponential rate, with over three billion people now using a smartphone, this number is only expected to grow at an increased rate. With those statistics in mind, most ...

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Amazing Tips That Will Bring More Attention To Your Website standard

Do you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? But the problem is; if people don't visit your blog how do you generate more traffic and sales. Let's say you were to write a well researched and very high-quality article, you promote it through social media, launch link building, and put in the effort to try other forms of marketing, just so you can grow your traffic and in turn keep your existing audience engaged - This Is called content marketing. But the problem is that there are lots of competitors publishing content online at a very very fast rate; social media marketing isn't just enough to stand out from your competitors, ...

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6 Ways For Creating Content For Your Website standard

Any web creator would ask, “What makes a great website?” Anyone who wants to create a website must know the type of content that would draw in an avid readership. You can research to see the top trending topics that people look for, but creating a well-laid-out plan is a different story. If you need content creation ideas for your website, the following may give you some ideas on filling your website with relevant content that people will read: 1) Content Curation Chances are you may not have an idea of what types of content you need for your website. If you’re following a specific website, such as in the gaming, entertainment, hobbies, or business niche, you’ll see the elements that make ...

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6 Starting Points for Improving Your Website SEO standard

Many business owners are aware of the power of SEO. However, SEO is a complex and multi-faceted tool that even specialists sometimes struggle with. This complexity leaves many business owners wondering where they should start and how to set priorities.  This overwhelming feeling is caused by the many moving parts of SEO, leaving many business owners stuck in a state of inaction. The best bet is to choose some simple-yet-effective changes as starting points. Here are six to get you started. Start Monitoring Analytics Before you do anything else for SEO, ensure that you have your Google Analytics activated and monitoring. The data provided by this free service can give you valuable insights into what's working in your business and what needs ...

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6 Tips for a Good Website Design That Leads to More Sales and Traffic standard

Website design plays a huge role in attracting new customers, generating leads and growing business. If you are failing to retain the visitors, you can enhance the website design by implementing these tips: 1) Responsive Design These days, you need to use mobile marketing to reach your customers. However, you can’t retain the customers on mobile unless your website design is responsive. Remember, mobile devices such as smartphones and tablets come in different shapes and sizes. Only if your website is responsive, it can adapt to different screen sizes properly. When a website is presented in a way that’s perfect for a specific screen size, it encourages the user to stay on the website for as long as possible. 2) Right Colors, ...

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5 Ways to Increase Traffic to Your Website standard

There is no way of hiding it – more businesses are creating websites than ever before. Just about every business is working to keep up with the trends. You are now in constant competition with all other online businesses and it can be overwhelming to approach this challenge. However, there are many ways that you can stand out in crowded web searches, and we are here to help you find the strategies that work best for you. By trying out some of these suggestions, we guarantee that you are going to see some increased traffic to your site! 1. Create Exciting Visuals Web users are quick to judge and will only stay on a page if it is visually enticing. Improving dwell time ...

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5 Tips to Help You Attract Qualified Traffic to Your B2C Website standard

Attracting the right people is probably one of the biggest challenges business owners and marketers face.  If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results. In this article, we’re offering 5 tips that will help you generate website visitors that convert.  1. Make Sure Your Website Rocks Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For ...

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Contractor Websites standard

An excellent website is no longer an option for any type of construction, remodeling, or trade contracting firm. Fact is, website excellence is now a requirement for business success. The good news is achieving website excellence is attainable for even small construction firms, along with the broader requirement of implementing a complete digital marketing program that drives sales leads, and ultimately new customer acquisition. Contractor Website Packages Modern Marketing Partners (MMP) offers complete website design, search engine optimization (SEO), and related digital marketing services. For contractors and construction services of all types, MMP has bundled website packages including Basic and Advanced Website packages with the following features. Basic Website (starting at $2500): Mobile responsive Content Management System (CMS) Pages includes Products/Services (with ...

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Analytics New Role in Website Design image

Website Design

Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to be guided by analytics that are aimed at improving the customer experience. Using real-time customer data and analytics allows for decisions to be made based on customer needs and provides a foundation for continuous optimization. With tools like Google Analytics, heat maps, and feedback surveys, design and digital strategies can truly be made based on real data. Taking this approach means moving away from redesigning based only on intuition or company leadership input. For many organizations this requires a cultural shift to ...

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The Value of a Secure Website image

Secure Website

Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s environment requires careful attention to how information is transferred between a customer’s website browser and your website. Not sure where to begin? Start by opening a website browser such as Google Chrome or Mozilla Firefox and type in your company’s website address. Look just to the left of your website address and you will see either a little gray circle with an “i” in it or a green picture of a lock and the word ...

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Website Page Speed – An Important Search Ranking Metric image

Website Page Speed

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website displays ...

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The Why & How of Website Accessibility image

Website Accessibility

Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating something beautiful, purposeful, and functional. Accessibility covers a wide range of conditions and situations in everyday life. There are many reasons that people might need an accessible site. People with color blindness, blindness, dyslexia, hearing loss, MS, ADHD, rheumatoid arthritis, etc. have permanent conditions that may be impacted adversely by aspects of a website that uses Flash, is only navigable with a mouse or doesn’t include a transcript with videos. There are also many temporary needs and situations such as a broken arm, ...

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Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query "men's t-shirts". If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product Badge With Google Image Product ...

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6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

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Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media. 1. Choose the Right Web Platform Most law firms do not require complex functionality like e-commerce or a client portal. But all websites in 2017 should be mobile or responsive (easily viewed on a smartphone), and have a user-friendly content ...

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Free Website Analysis standard

This report will identify and review the key factors that influence the SEO and usability of your website. Also, it provides actionable tips for improving your website rankings & online visibility through SEO, social media usability, and much more.Register now to receive your free website report (PDF): (Report will be sent to email listed above within 24 business ...

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