Beyond the Blog: What B2B Buyers Need to See on Your Website image

At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are all keys to conversion—and a new study proves that. The 2015 B2B Usability Report, a survey of B2B buyers and their preferences once reaching a website, recently found that strict reliance on blogging and social media is detrimental to a vendor—unless content marketing efforts lead to something. Key Takeaways There is a lot of good information in the report, which breaks down the information into three stages of the purchase decision: Discovery, Evaluation, and Impact on the Buyer Process. ...
Continue Reading