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6th of May, 2015
In: B2B Marketing, Content Marketing, Inbound Marketing
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Beyond the Blog: What B2B Buyers Need to See on Your Website image

At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are all keys to conversion—and a new study proves that. The 2015 B2B Usability Report, a survey of B2B buyers and their preferences once reaching a website, recently found that strict reliance on blogging and social media is detrimental to a vendor—unless content marketing efforts lead to something. Key Takeaways There is a lot of good information in the report, which breaks down the information into three stages of the purchase decision: Discovery, Evaluation, and Impact on the Buyer Process. ...

April 21: Google’s Mobile-Friendly Website Deadline image

With mobile search predicted to surpass desktop in 2015, having a mobile-friendly website is more important than ever. And starting April 21, 2015, Google will be "expanding" their use of mobile-friendliness as a ranking signal for mobile searches. In other words, if you don't have a mobile or responsive website yet, you may find it more difficult to rank in mobile search results after April 21. Google also explained that the mobile algorithm is on a page-by-page basis and runs in real-time, which is good news for some webmasters. In other words, if 10 pages on your website are mobile-friendly and 10 are not, the 10 that are mobile-friendly will benefit in mobile searches, while the others will not. How big will the ...

Website Design standard

Today, website excellence is critical to business results and success. Search engines continue to reduce organic traffic, while competitors and paid search chisel at your share of keyword search results. That said, with todays tools there are no excuses to achieve anything less than website excellence. Mobile, load speed, security and trust are all ranking factors, and impact user experience (UX). Content is king, and social media integrates with both (website and content). At Modern Marketing Partners (MMP) website excellence is in our DNA. It is the foundation of our marketing. MMP has designed and developed thousands of websites for startups, Global and Fortune 5000 corporations, e-commerce, business and consumer, and even one of the highest traffic websites in the world. More ...

How to Develop a Successful Mobile Website image

If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more likely to buy from a mobile-friendly website, and 61% likely to leave a non-mobile-friendly website; you need to improve your mobile impact today. Why must you have a mobile website? How do you effectively leverage mobile web? Read on to learn more. 3 Reasons to Have a Mobile Website If the numbers in the opening paragraph didn’t surprise you, here’s one more. That was a 2012 study. Before the tablet market took off and the United States had ...

27th of February, 2013
In: Marketing Planning, Marketing Strategies, Web Design
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Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

Mobile Website Marketing Checklist image

Mobile web is the next big marketing challenge, driven by meteoric growth in smart phones and tablets. According to current predictions, one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Therefore, we will share a mobile website checklist below. Even though your current website is most likely viewable on a mobile device, it is NOT mobile optimized. Clicking a link with your finger on a 3.5-inch screen is not ideal. Ultimately, your goal should be to structure your mobile website to be user friendly on each and every mobile device. Essentially, mobile website conversion means the development of stripped down versions of a larger website. Also, different versions for each mobile ...

Don’t Be Afraid To Hire Offshore Developers with this Brief Yet Comprehensive Guide standard

More and more people hire an offshore IT team to help with internal operations. But what should you know before you hire offshore developers? Many companies are still afraid to hire an offshore team because of fear or petty excuses from their mid-management. In this article, we'll provide you with more info about how to find an offshore development team for your needs. What is offshore development? Before you hire offshore programmers, you need to know what offshore development is. Using an offshore team can be an excellent solution for small businesses looking to bring down their costs. Offshoring is when a company hires another company to work on their behalf, sometimes in a different country — whether the employees live in ...

Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

How to Get Yourself the Best Brand Name in 5 Easy Steps standard

It's never easy to pick a company name, but you know how important it is. Your label is the first thing your customers will see, and it will help you stand out from the crowd. While there isn't a fixed set of rules for how to come up with a brand name, certain characteristics should be considered — a random word or phrase simply won't cut it. How a Business Name Generator Can Help A business name generator will provide the following framework: Your message should be emotionally engaging and elicit interest in your product or service from readers; It should be easy to say and include a play on words or alliteration to make it more memorable; The last thing you ...

14th of July, 2022
In: Business Development, Sales Initiatives
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How to Structure Your Pitch Deck for Maximum Impact standard

If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t? Wouldn’t that be an amazing experience for everyone? This article will show you how to make sure your pitch decks live up to this high standard. 1. Know Your Audience The first thing you need to do is make sure everyone who attends your presentation feels like they truly belong there. One way to accomplish this goal is to know exactly what type of person you’re talking to. When it comes to pitching, knowing the right words that ...

How to Sign Up For the IHG Merlin Employee Portal standard

Interested in signing up for the IHG rewards club? If so, you've come to the right place! This article will show you how to sign up for the IHG Merlin's Employee portal and access your employee benefits. You'll also learn how to reset your password and more! Keeping these tips in mind will make your stay a breeze. You'll be able to sign in to the portal with ease! IHG Merlin With the success of IHG's employee intranet system Merlin, the company has been able to streamline communication and improve business performance across its entire organization. Developed with more than two hundred and twenty people from around the world, Merlin now connects all of IHG's properties in one single communications platform. ...

28th of June, 2022
In: Business Development, Marketing Consulting
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How To Start Your Own Marketing Company standard

Starting a marketing agency could be an excellent choice if you have prior experience in the industry or just desire a business that enables you to think creatively and provide answers to a wide range of clients. The global digital marketing and advertising market is predicted to be $322.5 billion and is expected to increase to $640.2 billion by the end of 2027, according to a recent report. You can also profit from a wide range of subfields within this business, such as specialized areas with little competition and rapidly expanding markets with great profit potential. Of course, creating a marketing firm from the ground up isn't a simple endeavor. In case you are wondering "how to start a digital marketing ...

How To Become A Successful Business Owner standard

So you want to be a successful business owner? That's great! However, it's not an easy task, but with the right tools and information, it can be done. In this article, we will discuss some of the most important steps that you need to take in order to build a thriving business. So, if you are ready to take your business to the next level, keep reading! Decide on Your Niche Being a successful business owner starts with deciding on your niche. What are you passionate about? What are you good at? There are many things to consider when choosing your niche, but it is important to select something that you are knowledgeable about and passionate about. This way, you will ...

Top 10 Perks of Ecommerce for a Business standard

E-commerce has played a significant role in expanding the global economy with technological advancement. The fast buying, selling, and transaction performance facilitate businesses to maximize their revenue. ECommerce platforms also provide customers with a convenient, integrated, seamless product or service buying experience. In order to grow, a business can use an eCommerce platform such as a website, application, or more. Many brands and businesses have been rapidly progressing with the assistance of eCommerce service providers to optimize their sales. These service providers use various digital media platforms and devise unique yet effective marketing strategies to promote commodities or services offered by the particular business. The utilization of digital media platforms for marketing helps attract browsers, turning them into potential buyers. ...

4 Things That Could Be Destroying Your Marketing Strategy standard

When most companies set business growth goals, they often make the mistake of jumping into tactics that they assume would make an impact. They immediately want to develop a refreshing logo, improve their website, and regularly post on social media without a plan. However, spending your organizational budget on your campaigns without a clearly defined marketing strategy might reduce your company’s reputation. A marketing strategy discovers the areas affected by organizational expansion to help the leaders develop a plan that caters to customer needs. With this essential business component, the marketing team can target the right audience using effective content that resonates with them. Without this game plan, the organization won’t be able to create poor sales materials that will ...

7th of June, 2022
In: Business Intelligence, Software Marketing
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Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups standard

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It's vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging businesses and how to deal with them. Phishing Phishing is tricking people into revealing private information such as passwords or codes. This is most often done by email. The illegally acquired data can then be used to steal money, customer details, or technical secrets from the company. How to prevent this from happening to your company? Train all your employees to treat every email from an unknown source as dangerous. They should never click on a link ...

6 Ingenious Tips for Beginners to Improve their SEO game in 2022 standard

Search Engine Optimization (SEO) has been a valuable tool for internet users for several years. It has allowed them to match the best online content using a sophisticated algorithm that keeps quality material on the front. So whether users are looking for entertaining content to consume, want to purchase from an online store, or find articles that cover their topic of interest, SEO ensures digital surfers find what they're looking for with no trouble. Over 60% of internet experiences begin by typing in the search engine, so you should get comfortable utilizing SEO for your website as a beginner in the field. While the process may seem intimidating, it isn't. Working SEO is all about creating an excellent user experience. ...

Trouble Reaching a Wider Audience? Here’s How Link Building Can Help standard

If you’re a part of any web based business today, whether you’re working in SaaS or if you're a startup and just dipping your toes into the waters of brand marketing, you most likely know the benefits of developing a sound SEO strategy. But SEO strategy goes well beyond headlines or niche keywords. Link building is a vital part of any SEO campaign. And a proper link building strategy itself involves many elements that are critical for getting your site optimized such as developing quality content, technical structure, and ensuring your meta-data is correctly formatted. And this is why link building is truly at the heart of any quality SEO campaign. Reaching a target audience is going to be next to ...

Digital Ad Revenue Jumped in 2021 standard

Would you believe us if we said that the digital ad revenue jumped 35% in the US in 2021? And it was the biggest gain since 2006? Well… You should believe us because it is true. As reported by Wall Street Journal on April 12th, 2022 by Megan Graham. Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006 Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. The rise was well above the 12% growth rate of 2020, which was briefly hobbled by an early-pandemic dip. The year-over-year ...

A Guide to Finding the Appropriate Keywords and Working with Them standard

In the world of search engines, there are keywords, which are essential tools for getting higher ranking positions. In this era, when even a five-year-old boy is able to perform a query in Google, it has become critical to be in the top 5 in the SERP, as it gives your website more clicks, and subsequently increases organic traffic. Website owners are permanently seeking ways to make their site more visible for users, and that is where keywords come in handy, as one of the most effective and widespread methods to raise visibility in the search. By reading this informative guide, you will discover some ways to find keywords for a website, and how to use them in order to ...

Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

7 Things That Make Digital Marketing Effective standard

The decision to invest in digital marketing can prove beneficial to your business. You, however, need knowledge and proper guidance to meet your business objectives. The presence and availability of digital marketing agencies in the market can make it easy to market and run your business. Understanding how a digital marketing agency can serve your business is important. Here are the things that make them effective. Latest Tech and Tools When you consider digital marketing for your business, be keen on technology and tools. It can, however, be costly to buy the technology and tools to meet your marketing expectations. You can utilize the latest tech and tools by hiring and working with a reputable digital marketing agency. You should understand that a ...

25th of March, 2022
In: Digital Marketing, Marketing Strategies
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6 Helpful Tips for Anyone In the Digital Marketing Business standard

Due to its very effective tactics for selling products and services at lower and more economical rates, digital marketing has gotten a lot of attention in recent years. As a consequence, because it is easier and less expensive than conventional marketing, digital marketing has proven to be one of the most effective ways for all firms to advertise themselves. So, with that in mind, keep reading to discover more about the key considerations you should make when developing a digital strategy. Quality Website In today's marketplace, having both high-quality online and mobile sites is critical. Factors like performance, design, user interface, and security can profoundly determine and influence the quality of your digital marketing business. It's not enough to just give information or ...

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