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6 Features Every IT Company Needs on Their Website image

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

15th of February, 2017
In: Law Firm Websites, Search Engine Optimization (SEO), Web Design
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Law Firm Websites — 5 Best Practices image

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media. 1. Choose the Right Web Platform Most law firms do not require complex functionality like e-commerce or a client portal. But all websites in 2017 should be mobile or responsive (easily viewed on a smartphone), and have a user-friendly content ...

Free Website Analysis standard

This report will identify and review the key factors that influence the SEO and usability of your website. Also, it provides actionable tips for improving your website rankings & online visibility through SEO, social media usability, and much more.Register now to receive your free website report (PDF): (Report will be sent to email listed above within 24 business ...

6th of May, 2015
In: B2B Marketing, Content Marketing, Inbound Marketing
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Beyond the Blog: What B2B Buyers Need to See on Your Website image

At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are all keys to conversion—and a new study proves that. The 2015 B2B Usability Report, a survey of B2B buyers and their preferences once reaching a website, recently found that strict reliance on blogging and social media is detrimental to a vendor—unless content marketing efforts lead to something. Key Takeaways There is a lot of good information in the report, which breaks down the information into three stages of the purchase decision: Discovery, Evaluation, and Impact on the Buyer Process. ...

April 21: Google’s Mobile-Friendly Website Deadline image

With mobile search predicted to surpass desktop in 2015, having a mobile-friendly website is more important than ever. And starting April 21, 2015, Google will be "expanding" their use of mobile-friendliness as a ranking signal for mobile searches. In other words, if you don't have a mobile or responsive website yet, you may find it more difficult to rank in mobile search results after April 21. Google also explained that the mobile algorithm is on a page-by-page basis and runs in real-time, which is good news for some webmasters. In other words, if 10 pages on your website are mobile-friendly and 10 are not, the 10 that are mobile-friendly will benefit in mobile searches, while the others will not. How big will the ...

Website Design standard

Today, website excellence is critical to business results and success. Search engines continue to reduce organic traffic, while competitors and paid search chisel at your share of keyword search results. That said, with todays tools there are no excuses to achieve anything less than website excellence. Mobile, load speed, security and trust are all ranking factors, and impact user experience (UX). Content is king, and social media integrates with both (website and content). At Modern Marketing Partners (MMP) website excellence is in our DNA. It is the foundation of our marketing. MMP has designed and developed thousands of websites for startups, Global and Fortune 5000 corporations, e-commerce, business and consumer, and even one of the highest traffic websites in the world. More ...

How to Develop a Successful Mobile Website image

If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more likely to buy from a mobile-friendly website, and 61% likely to leave a non-mobile-friendly website; you need to improve your mobile impact today. Why must you have a mobile website? How do you effectively leverage mobile web? Read on to learn more. 3 Reasons to Have a Mobile Website If the numbers in the opening paragraph didn’t surprise you, here’s one more. That was a 2012 study. Before the tablet market took off and the United States had ...

27th of February, 2013
In: Marketing Planning, Marketing Strategies, Web Design
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Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

Mobile Website Marketing Checklist image

Mobile web is the next big marketing challenge, driven by meteoric growth in smart phones and tablets. According to current predictions, one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Therefore, we will share a mobile website checklist below. Even though your current website is most likely viewable on a mobile device, it is NOT mobile optimized. Clicking a link with your finger on a 3.5-inch screen is not ideal. Ultimately, your goal should be to structure your mobile website to be user friendly on each and every mobile device. Essentially, mobile website conversion means the development of stripped down versions of a larger website. Also, different versions for each mobile ...

What is New in Google Analytics 4? image

On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes challenges. Below you will learn what is new in GA4 and tips on how to get you started before July 1st comes. What is new in GA4? The latest update, Google Analytics 4, brings a lot of new features and improvements. 1. Integrated web and mobile reporting The best thing about Google Analytics 4 is that it gives you combined mobile and web data in a single Analytics property. With Universal Analytics, you would have to look at both ...

26th of May, 2023
In: Business Continuity, Digital Marketing
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The Role of Digital Marketing in Business Continuity Planning standard

Digital marketing has revolutionized the way businesses operate and communicate with their customers. The rapid advancement of technology has made it essential for companies to stay ahead of the curve and embrace new advertising strategies to ensure their success in today's competitive market. But can digital marketing play an important role in business continuity planning as well? Read on to explore how digital marketing can be the key element for businesses looking to ensure their ongoing success and resilience. From maintaining customer loyalty to enabling data-driven decision making, digital marketing is a powerful tool that should be part of any business continuity plan. It Helps Maintain Customer Loyalty and Retention Digital marketing is crucial in maintaining customer loyalty and retention, particularly during challenging ...

Leveraging Webflow’s SEO Capabilities for Better Search Rankings standard

Webflow is all about keeping no-code website-building solutions at the user's fingertips, giving non-techies the confidence to build and manage different kinds of websites. It's an open secret that Webflow experts leverage with great success. But an even more delightful addition to the Webflow offering is the platform's suite of SEO settings that make optimizing websites for search engines swift, easy, and smooth. Find out how Webflow developers use the tool's built-in SEO capabilities in the four steps below to improve search rankings. 1. Adjusting Publishing Settings to Boost SEO Before publishing your content, adjust the Advanced Publishing Options settings. Advanced Published Options are accessible from the Settings dashboard, under Publishing, and they consist of: SSL HTML CSS JS settings And secure ...

Five Local SEO Ranking Factors That You Must Know standard

When it comes to growing your business online, most businesses have started to recognize the advantages of local SEO ranking. The reason is local search has become one of the integral parts of digital marketing over the years. But how can you make your local SEO campaign successful when the algorithm system is drastically changing? There are many ways to make the campaign successful. However, one of the effective ways to make the local ranking campaign successful is you will need to explore the key factors that play a major role and help in the awareness and visibility of your local business. That’s why we have bought some of the common and most effective local SEO ranking factors in this ...

How to Create a Multichannel Marketing Strategy that Works standard

Multichannel marketing is a brand’s ability to connect, convert, and service its customers and leads across these channels. It gives the customer absolute freedom in interacting with the brand. I can buy from the brand’s physical store, request a return on Facebook, and coordinate the refund with the CS team by email. Multichannel consumption is what the customer wants, and multichannel marketing is how businesses should fulfill these wants. Let’s look at how you can create a multichannel marketing strategy that works. Essential elements of multichannel marketing The goal of multi-channel marketing is to stay connected with customers as they surf across different channels during the day. For online channels, you need visibility across search engines, social networks, email, and blogs, to name ...

Scaling a Business With Search Engine Marketing standard

Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality. Nowadays, they can cater to people around the world. One of the widely used forms of online advertising is Search Engine Marketing (SEM). Search Engine Marketing is the promotion of a business or website on a search engine. It is done by displaying a sponsored post on a search engine result page (SERP) when an internet user searches for a keyword relating to that post. This will increase website traffic and sales and give companies an edge over their competition. Search engine marketing has ...

9th of May, 2023
In: Law Firm Websites, Search Engine Optimization (SEO)
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Why Law Firms Need SEO standard

Search engine optimization (SEO) is a digital marketing process used to increase the ranking of websites and boost their visibility on search engine result pages. All businesses can benefit from this exposure, including law firms. The legal industry is highly competitive, so search engine optimization can make a law firm stand out. Most people get information about companies, products, and services online, so SEO should be a crucial part of the marketing strategy of any law firm aiming to attract new clients. When potential clients want to work with a local law firm, they enter phrases like “law firm near me” on a search engine and click on the results displayed. SEO makes relevant companies appear in the search results. ...

Effective Marketing Strategies for Independent Authors standard

While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key role in helping independent authors find success. Unfortunately, for those with limited marketing experience, this can sometimes feel like a daunting task. Thankfully, it doesn’t have to be. By being exposed to some key marketing strategies, any independent author has the chance to market effectively and grow their audience beyond their wildest expectations. Here are effective marketing strategies for independent authors. Create a Website For independent authors beginning their marketing journeys, creating a website is an amazing place to ...

3rd of May, 2023
In: Marketing Strategies, Marketing Tactics
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Top, Middle, and Bottom of Funnel Marketing Strategies image

Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in designing effective marketing strategies. In this blog post, we'll explore the top, middle, and bottom of funnel marketing strategies and how they can help you reach your target audience and convert them into customers. Top of Funnel Marketing Strategies The top of the funnel is where you generate awareness and interest in your product or service. This is the first stage of the funnel, and it's crucial to get it right because it sets the tone for the rest of the funnel. ...

5 Ways A Marketing Certification Can Enable Business Owners To Grow Their Business standard

Marketing is a crucial factor in the success of any business. Still, not all business owners have the necessary skills to develop effective marketing strategies. This is where a marketing certification comes in handy. Enrolling in a marketing certification program gives business owners an in-depth understanding of marketing concepts and principles and the practical skills required to create and execute successful marketing campaigns. Whether digital marketing channels or customer targeting and segmentation, a marketing certification equips business owners with the necessary knowledge to take their business to the next level and achieve their goals. This blog post will discuss five ways a marketing certification can help business owners grow their businesses. So, let's dive in and discover how a marketing certification can ...

Understanding The Basics Of Content Marketing: Creating Valuable Content For Your Audience standard

Content marketing has become an essential strategy for businesses looking to build brand awareness, generate leads, and grow their customer base. In an era where the average consumer is inundated with advertisements and promotional content, it's critical to stand out by providing valuable, engaging, and shareable content that resonates with your target audience. This blog post breaks down the basic principles of content marketing to help you create compelling content that delivers results. Align Your Content With Your Brand And Target Audience Before diving into content creation, it's crucial to have a clear understanding of your brand and target audience. Collaborate with a reputable digital marketing agency New York to help you define your brand's voice, values, and messaging. This information will serve ...

Four Effective Tips for Businesses to Generate More Leads standard

There are millions of businesses in this world. Each business has its own goals and origin stories, making them unique. However, there are a few common goals that every business shares. Lead generation is at the top among these wishes. Every business understands how important it is to get in touch with new customers and turn them into long-term clients and customers. Unfortunately, the competition is tough, and lead generation can be one of the biggest challenges for businesses to accomplish. However, all hope is not lost. If you spend your resources and plan everything, you can bring your business to the top. After all, hard work and good strategies can turn the tables and redefine all possibilities. Here are a few ...

How Web Development Enhances Your Personalized Marketing Strategy standard

Programmer working in a software development and coding technologies. Website design. Technology concept. A website is vital for businesses today. If you're an entrepreneur, you're more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make visitors stay longer, which is why this is an essential aspect of your marketing strategy. It's not surprising if a casual visitor becomes a paying customer. Here are ways that web development and design can be used to connect with your target audience. 1. Improves User Experience (UX) UX should be one of your top priorities, mainly because it is the primary hub of your brand. You can ...

17th of April, 2023
In: Software Marketing, Technology Marketing
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How To Boost Your Marketing With These 7 Tech Strategies standard

Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It mimics human conversation with customers. However, chatbots can be a target for cyber threats, so ensure chatbot security. This includes partnering with an information technology or IT consultant in New Jersey to enable two-factor authentication (2FA) and end-to-end encryption. Marketers also use data analytics programs and tools to study consumer behavior, helping them make campaign decisions. These are some modern marketing technologies (MarTech) that help companies establish relationships with prospects and customers. This is because these technologies widen their reach and allow them to improve brand recall. Now how can ...

What’s Your Marketing Budget and How Much of a Loan Should Go to It? standard

The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs. This figure, reported by SBA, gives you an idea of how much budget you should consider allocating and raising for your marketing plans. Suppose you’re running a startup business and planning to increase your marketing budget through a loan. How do you raise funds for this budget? What options do you have if you want to apply for a loan to fund your marketing objectives? This article discusses how your business can raise funds to increase your marketing budget and lists the ...

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