Website Best Practices Archives - Modern Marketing Partners

Businesses Can’t Afford to Ignore HTTPS Anymore image

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure Sockets Layer ...

11th of November, 2017
In: B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors? A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for your website. ...

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