Website Best Practices Archives - Modern Marketing Partners

E-Commerce CRO: 6 Tips For Driving Sales And Retaining Customers standard

Are you looking to improve your eCommerce website's conversion rate? If so, then you've come to the right place. In this blog post, we'll be sharing 6 tips that will help you drive sales and retain customers. So, without further ado, let's get started! Offer free shipping - customers are more likely to purchase from you if they don't have to pay for shipping Offering free shipping is an excellent way to attract customers and make your business more attractive. Studies have shown that customers are far more likely to purchase from a business if they don't have to pay for the cost of shipping - in fact, free delivery is often cited as the single most important factor when it ...

Top Web Design Trends in 2023 standard

Due to the rapid evolution of technology, software innovations and web designs have emerged. Your company's website is critical to its performance and success. A good web design can help your company grow and make your branding strategy stand out. Therefore, to stay ahead of the competition, hire a website designer to help you turn your idea into a reality. Furthermore, website designers can assess your needs and identify the best solutions for your brand. We have compiled some of the most recent web design trends, standards, and predictions for 2023 to keep you updated on all the latest website design trends. Product Reveal Animation In recent years, animations have become famous for keeping visitors engaged on business websites. This year, however, web designers ...

3 Ways to Attract More Traffic to Your Website standard

One of the key goals of any business, blog, or site that is based on the internet is to attract more traffic. This is vital for any online business as high levels of traffic mean that the likelihood of increasing sales is improved. Globally, in 2022, there are over a billion websites. This enormous number of sites leads to increasing competition for all products and services, and makes the task of simply attracting online visitors to your site a difficult one. Thankfully, there are wide range of tips, strategies, and tricks that you can incorporate into your web design processes to help ensure that your site gets noticed in a sea of competitor sites. This article explains three key ways in ...

6 Possible Reasons Your Website Is Not Gaining Enough Traffic standard

A website plays a critical role in the success of your company. It helps connect with a broader audience worldwide. Besides, it allows you to continually engage with existing customers and prospects even outside business hours. While there are many benefits of creating a business website, it might not be of any value if it doesn't drive enough traffic. Why? Because the more traffic you receive, the more chances of generating more leads and sales. Here are some reasons why your business website isn't attracting enough traffic: 1. You Are Not Using The Right SEO Strategies Implementing the best SEO strategies is perhaps one of the most effective ways to gain more traffic. This helps boost the performance of your business site and ...

Common Reasons Your Website Traffic Is Dropping standard

If you have a business and your traffic is dropping consistently, then it’s time to start looking into why. It can be attributed to a variety of factors, including weather, time of day, location, and even your website. In order to avoid that issue from recurring, you need to make sure that your website is optimized for search engine optimization (SEO). The better your website is optimized, the more visible your site is to search engines and make it easier for search crawlers to index and result in happy customers. There are a variety of reasons why your website traffic may be dropping. It may be a result of a number of factors, such as a business opening a new ...

5 Ways Businesses Can Improve Web Accessibility standard

Today, most people depend on the Internet to find information and access various products and services. For this reason, many companies have created sites where their clients can reach them easily. With the help of a web page, firms can also expand their customer base significantly by exposing them to worldwide consumers. As a result, the enterprise is more likely to see an improvement in its revenue. In addition, it could also boost their profitability and enhance growth as well. What Limits Excellent User Experience on a Website? Despite the several advantages the Internet offers customers, many sites aren’t accessible, especially to people living with disabilities. Some factors hindering excellent user experience (UX) on a web page are low vision, blindness, as ...

Businesses Can’t Afford to Ignore HTTPS Anymore image

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure Sockets Layer ...

11th of November, 2017
In: B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors? A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for your website. ...

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