Voice Search Archives - Modern Marketing Partners

10 FAQs on the Google BERT Update image

50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries and, with that, content that is written to match the new conversational nature of search engines. Content formats like FAQs will benefit from this update as the questions asked throughout a piece will match the same questions users will ask Alexa. It only seemed obvious us to then use this very format to describe Google’s newest update. Here are the top 10 FAQs surrounding BERT. What is BERT? According to Google, BERT “represent the biggest leap forward in the past five years, and one of the biggest leaps forward in the history ...

Voice-activated Virtual Assistants Are Changing Customer Behavior image

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

Voice Search Will Forever Change SEO image

Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search will likely hit harder. Because results are read, not seen, it’s unlikely users will hear much beyond the first result. It’s now more important than ever to create compelling, search engine-optimized content to common customer queries than ever before. Voice Search Statistics Voice search’s prominence is rising, and quickly. Here are some important statistics to keep in mind. General statistics The following statistics were compiled by WordStream and give good insight on what to expect the voice search landscape to look like over the next few years. 50% of all searches will be ...

Tags ArchivesVoice Search