Using Analytics to Identify Your Target Audience standard
Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits - and those that haven’t are trying to catch up. Applying analytics to marketing efforts in particular can be highly beneficial and offer strong ROI. However, the process of doing this effectively can take some know-how and experimentation. One way data analysis can help your marketing performance is by informing your ideal target audience. Many more of our campaigns than we sometimes care to admit are built on assumptions, conventional wisdom, or old ways of doing things. Sometimes they work. Sometimes they don’t. What if there was ...
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