by Lindsay Brown | Jul 21, 2016 | Inbound Marketing, Influencer Marketing, Social Media
As the popularity of social media marketing continues to grow, so does the use of influencers. Influencer marketing is a strategy companies use similar to word-of-mouth (WOM). Businesses find influential members within online communities and incentivize them to...
by Lindsay Brown | Jun 30, 2016 | Search Engine Optimization (SEO), Web Design
These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right....
by Lindsay Brown | Mar 17, 2016 | Content Marketing, Search Engine Optimization (SEO)
Google has been experimenting with its search engine results page for a while now and naturally, Google enjoys making any changes that will benefit its AdWords business. While these tweaks to the SERP may be beneficial to advertisers, regular SEOs will be irritated...
by Lindsay Brown | Apr 21, 2015 | Mobile Marketing, Search Engine Optimization (SEO)
If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile...
by Lindsay Brown | May 12, 2014 | Mobile Marketing
If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more...
