marketing tips Archives - Modern Marketing Partners

Nonprofit Marketing Requires New Fundraising Techniques image

Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout 2018 and beyond. Therefore, organizations must consider how to effectively scale and fundraise while continuing to deliver on their missions. While nonprofit organizations have a range of priorities, studies show their primary focus looks to expand fundraising and to develop operational efficiencies. Organizations of all sizes will have an opportunity for growth this year and need to raise essential funds through new and innovative approaches. This is saying that it is essential that the right revenue streams and expense models support nonprofits’ goals. Recognizing the ...

Good Marketing is Like Dieting image

No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some dieting idioms and how they compare to marketing below. Set Realistic Goals 10-year high school reunion in September? It’s the end of the summer, so it’s unlikely you’ll be able to drop 50 pounds. 5 pounds? That sounds like a realistic, achievable goal. Same goes for marketing strategy. Your brand won’t achieve 100k new follows over the next month, but 50-100 is definitely doable. Set goals that the company can realistically reach, then take the ...

20th of July, 2018
In: Marketing Best Practices, Page Speed
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Page Speed is More Critical Than Ever image

Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in July. One reason for the update? Because of the increasing importance of mobile devices. Google has increasingly focused on becoming more and more mobile friendly. Recently, they began indexing mobile-first, so it’s clear this is priority. Because phones make it harder to multi-task than desktop, page speed is increasingly critical, because users are often staring at their phones as they wait, instead of opening another tab. Want to learn more about this critical update? Read further ...

Blogging Challenges and Tips for Success image

Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest bloggers, and now the whole process seems, well, a bit melancholy. Many companies experience some bumps in the road regarding their blogging efforts. Here are five common challenges and tips for getting your blog back on track: Challenge: Missed deadlines. Tip: Everyone at your company is busy, including you. Your posting schedule may get off track. Energy suddenly becomes low around writing more blogs. Initially, the interest was there, but now ...

3rd of July, 2018
In: Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

2nd of July, 2018
In: Branding, Marketing Strategies, Mobile Marketing, Social Media
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Captivating Millennials on Instagram image

Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find ways to leverage that characteristic in our marketing efforts. An interesting strategy for reaching Millennials to increase brand awareness and relationship development is to create a campaign on Instagram. Fifty-nine percent of Millennials currently use Instagram and about one-quarter say they plan to spend more time on it over the next year. Furthermore, a survey by Bustle found that 80 percent of those polled said social media is the best way to reach them, and of ...

14th of June, 2018
In: Influencer Marketing, Marketing Best Practices, Marketing Strategies
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What is the Next Big Thing in Marketing? image

It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the very best, marketers can spot a new way to gain an edge over competitors. So, what is the next big thing in marketing? We explore some possible theories. Voice Search Alexa, Google Voice, Siri – voice search is becoming widely adopted, and quickly. Consider that the trend is one of the most quickly adopted trends in history. 40% of US adults are using voice search at least once per day, and 60% of those have only started ...

11th of June, 2018
In: Marketing Strategies, Search Engine Optimization (SEO)
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How to Win at RankBrain image

Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that Google confirmed it is among the top three most influential ranking factors in its overall larger algorithm. What is RankBrain Rankbrain is an AI-powered tool designed to try and understand user intent, to understand what a user is really searching for and present those results. RankBrain is all about making the user experience more relevant. It looks at every user’s search terms, then compares these to billions of other searches and assumes the intent or the interpretation of what ...

Engage Customers on the Platforms They’re Using Everyday image

Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies even solely conduct their business just online. Understanding the impact technology can have on your business seems to go without saying. It clearly is helping both small and large companies achieve greater success. However, staying on top of new technology trends, which have been changing so rapidly has become a tougher initiative. Marketers see 2018 and the next couple years really requiring an accelerated approach to adoption. So just thinking in terms of community, here are two social technology platforms ...

Marketing Technology Decisions Every Company Must Make image

Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing ecommerce objectives. And as companies’ consumers, whether that is B2B or B2C, continue utilizing all kinds of devices to interact with them, converting their digital activity into revenue becomes a number-one priority. To meet the challenge, marketing technology tools are critical to help create website interaction and conversion opportunities. So the stakes are high when investments need to be made on which tools or providers to use. The good news is that there are an abundant of marketing technology solutions available today and digital marketing ...

How to Create Viral Content image

Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity than ever to go viral – you have a variety of platforms to choose from, minimal barriers to entry; virtually anyone, anywhere can do it. However, that means there’s also an increasing number of content to compete against. So how do you create content that gets a plentitude of shares and traffic to your site? We’ll break down the trends of viral content and how you can achieve it yourself. Viral Content Trends Viral content comes ...

Make Your Email Signature Part of Your Marketing Strategy image

Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why email signatures are imperative to good business communication, let’s consider the following statistics. According to Radicati Group’s 2017 Study, just over 3.7 billion email users send 269 billion emails each day worldwide. That marks continued growth from 2015 numbers that had about 205 billion emails being sent daily. The Study also forecasts an annual growth rate of 4.4 percent over the next four years, estimating that by the end of 2021 a little over 4 billion email ...

How Marketing Can Ensure Sales Success image

Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing – to be on the same page. If each department has separate goals, how can they work cohesively towards the company’s vision together? Marketing and Sales, in particular, rely on each other heavily. Marketing’s communications lure the customer in, and Sales ensures they commit to the final purchase. Without Marketing, there are no leads, and without Sales, there are no transactions. Because of their close reliance on one another, it’s important that they work together ...

5 Tactics to Keep Your Digital Marketing on Track image

Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a digital marketing campaign or plan. What? Wait. You didn’t ever consider digital activities in those terms. Well it is a strategic marketing initiative, and you really need to keep it on track. Let’s first define digital marketing to include all your online marketing efforts like Google searches, SEO, email campaigns, social media, display ads, and company website. You may be doing a few or all of these activities, adding new digital aspects as time has ...

2nd of January, 2015
In: Marketing Best Practices, Marketing Strategies
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Modern Marketing Resolutions for 2015 image

The time has come to reflect on our year of accomplishments and create new resolutions for 2015. As marketers, our resolutions are very similar to personal goals like being better listeners, revamping our image, or simply being more human. For 2015, let’s focus on what’s important in modern marketing. Here are four important marketing resolutions to start focusing on: 1. Focus on Mobile It is now clear that almost everyone is holding a mobile device in hand whether it is a smart phone or tablet. This new way of consuming the digital world has all been transformed to mobile. On social networks alone there has been a 55% engagement in the past year and that number continues to grow into ...

23rd of December, 2013
In: B2B Marketing, Marketing Best Practices, Marketing Strategies
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Top 10 Modern Marketing Resolutions For 2014 image

It is reported that only 8% of people achieve their New Year’s Resolutions. Don’t become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease, and the oversaturation of information continues, visual (and micro) content will become even more important. Infographics, videos, pictures. The popularity of sites like Instagram, Vine, or Snapchat is a clear indication of a preference shift towards visual. Visual content will dominate in 2014. Consider these statistics (Wishpond): 90% of information transmitted to the brain is visual, which is processed 60,000 times faster in the bran than text. Videos on landing pages increase average page conversion rates by ...

3rd of November, 2012
In: Content Marketing, Marketing Definitions, Marketing Strategies
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Content Marketing Definitions, Tips, and Strategies image

Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7 strategies for 2013. What is Content Marketing? Content marketing is a hot topic in the marketing world today. So what is it? Here are some definitions of content marketing from around the web: “A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (Content Marketing Institute) “Using any type of content (newsletters, blog posts, ...

Marketing Agency Selection Tips image

Selecting a great marketing, advertising, creative, Internet or social media agency partner can be tricky for several reasons. First, there are so many agencies in any geographic area, coupled with different specialities and sizes. Second, it can be difficult to assess non-quantifiable skills like creativity, or assess new and unfamiliar requirements like search engine optimization. Third, it is easy to be subjective and hire the agency with a slick presentation. Or hire the hot shots that pitch, only to get assigned inexperienced youngsters that drive your marketing into the ground. Now consider the fact that making the wrong marketing agency selection can be expensive, embarrassing, or even jeopardize your career! Also, please do consider that a majority of marketing managers ...

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