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Boost Your Brand With Live Video image

Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with ...

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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

Customer Experience Part 2

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, ...

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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Customer Experience Part 1

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? ...

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Align Marketing and Sales Initiatives to Drive Success image

Align Marketing Sales

Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”.  While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate departments. It’s probably not as accurate an argument anymore, as it is now more about how the buying the process has changed over the last 10 years. The Internet offers customers new and numerous ways to gather information. Social media now has its influence in the buying process along with other digital channels too. Customers are inundated with products and services, making the marketplace highly complex to navigate. This is especially true of the B2B market today, where buyers believe ...

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4 Digital Tools that Make Content Creation a Little Easier image

4 Digital Tools

Marketers’ jobs include a little bit of everything today. Companies are investing in social media, public relations, website and landing pages, advertising, email campaigns, blogging, vlogging, and the list goes on and on. And content creation for all these tactics is a critical component of their success. While technology has driven marketing in new directions, it has also provided marketers and content writers with new digital tools to help simplify their jobs. Today there are boundless apps and tools that didn’t even exist five or 10 years ago. Many of the tools you’re probably currently using may be MailChimp for email list and automation marketing, Hubspot for content creation or Buffer for social media scheduling and replying. However, there are ...

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Integrating Digital Signage to Deliver Customer Engagement image

Digital Signage

Digital signage is growing in marketing and advertising usage across industries. In 2015, the digital signage market was valued at nearly $17 billion and is expected to continue growing to reach approximately $33 billion by 2023. Multi-screen video walls, free-standing kiosks, tablet devices, and other products can deliver information about a company’s products and services through quality graphics and videos. The very nature of digital signage allows for companies to really showcase new promotions, important announcements, and real-time product descriptions to gain the edge over their competition. You might not even realize how prevalent they are today, but your daily life is full them. Think the mall, grocery store, health club, financial institution, provider office visit, etc. all of which ...

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Facebook Dimensions Cheat Sheet (2018) image

Dimensions Cheat Sheet

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays ...

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Text Messaging: The Neglected Marketing Channel image

Text Messaging

It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve compiled some important statistics about text message marketing and its usefulness. Keep reading to discover just how effective a tool text message marketing can be. When Is It Being Used? Understanding how fellow marketers are using text messaging will help you better understand how to use it for your business. For one, marketers like using it for important and urgent messages. It’s also an effective tool when other channels prove ineffective. How Quick is Response? Everyone ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Smart Tactics for Organizing Infographics image

Organizing Infographics

We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show that people are bombarded with up to 10,000 brand messages a day, have an attention span of just eight seconds, and are spending more than half their day consuming media content. It makes it tough to be seen in the marketplace. This is especially true if you need to present numbers and statistics, which often are pretty dull and boring. Into the spotlight steps, infographics, which offer a unique way to tell a visual story through numbers and ...

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Create An Inspired About Us Web Page image

About Us Web Page

This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are some of the most frequently visited pages by customers, or more importantly, potential customers. They are one of the important stops a visitor on your site makes when considering to do business with you. And yet, many About Us pages are poorly written, lack creativity and are just plain boring. Think for a second about the last time you visited a company’s About Us page. You wanted to get to know the people behind the company, right? ...

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Nonprofit Marketing Requires New Fundraising Techniques image

Nonprofit Marketing

Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an organization’s impact and sustainability throughout 2018 and beyond. Therefore, organizations must consider how to effectively scale and fundraise while continuing to deliver on their missions. While nonprofit organizations have a range of priorities, studies show their primary focus looks to expand fundraising and to develop operational efficiencies. Organizations of all sizes will have an opportunity for growth this year and need to raise essential funds through new and innovative approaches. This is saying that it is essential that the right revenue streams and expense models support nonprofits’ goals. Recognizing the ...

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Good Marketing is Like Dieting image

Good Marketing

No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and implementing a plan to do those things is key to good business. Check out some dieting idioms and how they compare to marketing below. Set Realistic Goals 10-year high school reunion in September? It’s the end of the summer, so it’s unlikely you’ll be able to drop 50 pounds. 5 pounds? That sounds like a realistic, achievable goal. Same goes for marketing strategy. Your brand won’t achieve 100k new follows over the next month, but 50-100 is definitely doable. Set goals that the company can realistically reach, then take the ...

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Page Speed is More Critical Than Ever image

Page Speed

Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long wait times, Google is launching its Google Speed Update, expected to roll out in July. One reason for the update? Because of the increasing importance of mobile devices. Google has increasingly focused on becoming more and more mobile friendly. Recently, they began indexing mobile-first, so it’s clear this is priority. Because phones make it harder to multi-task than desktop, page speed is increasingly critical, because users are often staring at their phones as they wait, instead of opening another tab. Want to learn more about this critical update? Read further ...

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Blogging Challenges and Tips for Success image

Blogging Tips

Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your website. You created a posting schedule, worked hard at writing many of blogs, maybe even found some company guest bloggers, and now the whole process seems, well, a bit melancholy. Many companies experience some bumps in the road regarding their blogging efforts. Here are five common challenges and tips for getting your blog back on track: Challenge: Missed deadlines. Tip: Everyone at your company is busy, including you. Your posting schedule may get off track. Energy suddenly becomes low around writing more blogs. Initially, the interest was there, but now ...

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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Millennials on Instagram 2

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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Captivating Millennials on Instagram image

Millennials on Instagram 1

Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find ways to leverage that characteristic in our marketing efforts. An interesting strategy for reaching Millennials to increase brand awareness and relationship development is to create a campaign on Instagram. Fifty-nine percent of Millennials currently use Instagram and about one-quarter say they plan to spend more time on it over the next year. Furthermore, a survey by Bustle found that 80 percent of those polled said social media is the best way to reach them, and of ...

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What is the Next Big Thing in Marketing? image

Big Thing in Marketing

It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the very best, marketers can spot a new way to gain an edge over competitors. So, what is the next big thing in marketing? We explore some possible theories. Voice Search Alexa, Google Voice, Siri – voice search is becoming widely adopted, and quickly. Consider that the trend is one of the most quickly adopted trends in history. 40% of US adults are using voice search at least once per day, and 60% of those have only started ...

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How to Win at RankBrain image

SEO

Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that Google confirmed it is among the top three most influential ranking factors in its overall larger algorithm. What is RankBrain Rankbrain is an AI-powered tool designed to try and understand user intent, to understand what a user is really searching for and present those results. RankBrain is all about making the user experience more relevant. It looks at every user’s search terms, then compares these to billions of other searches and assumes the intent or the interpretation of what ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been ...

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Turn that Frown Upside Down – Responding to Negativity on Social Media image

Social Media

In a recent blog post regarding social media we mentioned the importance of being positive and not complaining when posting on social media. That is because social media continues to grow in use, and more and more people have access to a large audience to voice their opinions and be heard. And while these platforms allow for greater dialogue, some comments and opinions are not positive and some use the anonymity of hiding behind their screens to deliberately express harsh, negative, or even untrue thoughts. While there continues to be a growing debate now about whether social media is inherently good or bad, it has become clear that companies have moved into this space to reach more people with their ...

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Engage Customers on the Platforms They’re Using Everyday image

2 technology platforms

Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies even solely conduct their business just online. Understanding the impact technology can have on your business seems to go without saying. It clearly is helping both small and large companies achieve greater success. However, staying on top of new technology trends, which have been changing so rapidly has become a tougher initiative. Marketers see 2018 and the next couple years really requiring an accelerated approach to adoption. So just thinking in terms of community, here are two social technology platforms ...

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Marketing Technology Decisions Every Company Must Make image

Marketing technology

Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing ecommerce objectives. And as companies’ consumers, whether that is B2B or B2C, continue utilizing all kinds of devices to interact with them, converting their digital activity into revenue becomes a number-one priority. To meet the challenge, marketing technology tools are critical to help create website interaction and conversion opportunities. So the stakes are high when investments need to be made on which tools or providers to use. The good news is that there are an abundant of marketing technology solutions available today and digital marketing ...

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How to Create Viral Content image

Viral Content

Since the early days of the internet, everyone, from YouTubers to ordinary people to businesses and beyond, have wanted to create content that resonates with a wide audience and is shared worldwide. As the days of the internet have gone on, there’s more opportunity than ever to go viral – you have a variety of platforms to choose from, minimal barriers to entry; virtually anyone, anywhere can do it. However, that means there’s also an increasing number of content to compete against. So how do you create content that gets a plentitude of shares and traffic to your site? We’ll break down the trends of viral content and how you can achieve it yourself. Viral Content Trends Viral content comes ...

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Your New Company Calling Card is LinkedIn image

LinkedIn

Making your business all about the customer, requires a marketing approach that includes social media. The reason being, your customers are participating in social media on a daily basis, and most likely so is your competition. Making customer contact through social media platforms offers an inexpensive, real-time, and interactive way to communicate and get feedback about your company’s products and services. One of the easiest places to start your social media efforts is probably LinkedIn. It is a great professional networking site and an influential tool to grow your business. Many of you hopefully have already put a company page on LinkedIn. But you need to do a little more than that to harness the real power of LinkedIn. Here ...

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