Content Marketing Definitions, Tips, and Strategies image
Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7 strategies for 2013. What is Content Marketing? Content marketing is a hot topic in the marketing world today. So what is it? Here are some definitions of content marketing from around the web: "A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." (Content Marketing Institute) "Using any type of content (newsletters, blog posts, white papers, videos, Tweets, ...
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