marketing definitions Archives - Modern Marketing Partners

3rd of November, 2012
In: Content Marketing, Marketing Definitions, Marketing Strategies
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Content Marketing Definitions, Tips, and Strategies image

Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7 strategies for 2013. What is Content Marketing? Content marketing is a hot topic in the marketing world today. So what is it? Here are some definitions of content marketing from around the web: "A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." (Content Marketing Institute) "Using any type of content (newsletters, blog posts, white papers, videos, Tweets, ...

Marketing Definitions – A Glossary for the Modern Marketer image

With marketing changing more rapidly than ever before, it's time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today's marketing departments and agencies? Which marketing terms are used regularly? What traditional marketing terms are still being used, and what are some of the new terms used by modern marketers? Now you can download a comprehensive 40-page glossary of modern marketing definitions. After many hours of research, Modern Marketing Partners (MMP) came up with likely the most complete glossary of modern marketing definitions, and made it available for download, free of charge. MMP hopes that this new marketing glossary generates discussions on industry terms and fosters new ones. The 40-page Glossary of Modern Marketing Definitions is organized ...

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