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Link Building Tactics Part 2: 4 Important Techniques image

Link Building Tactics

Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates better focus for ...

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Link Building Tactics Part 1: Using Outreach to Gain Links image

Link Building

Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some link building is organic. Quality content is likely to be shared on other websites. As a result, your site has earned an organic link. The best way to gain organic links is to create content others want to share. Consider the following forms of content to increase the likelihood of shares: Video Infographic Data Visualization Whitepaper How-to Guide Image Gallery Once you’ve ensured that your content is solid, you can look to other link ...

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Link Building: Cautionary Tales and Best Practices image

Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird.  However, is link building dead? What is link earning? How can all of this improve your content strategy? Many websites have gotten penalized for questionable link building tactics over the course of the last year.  Rap Genius, Expedia, even Google’s own browser, Google Chrome, have been hit with penalties in the past few years. Related: Google Hummingbird: Questions and Answers Of course, this was a big topic at Search Marketing Expo West (SMX) last month.  But just as the algorithm changes, so do your tactics.  Kaila Strong, Director of client strategy at Vertical Measures, has this to say ...

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Advanced Link Building – Submission Tips image

Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Those 5 basic link building techniques included interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. If you want to take your link building initiative a step further, consider some advanced link building techniques. Advanced link building includes submitting your website, blog, articles or white papers, and news releases to online directories to achieve links. Directory Submission For Your Website First, ensure that you have submitted your XML sitemap to search engines. Then, ...

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5 Basic Link Building Techniques image

Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link building tactics include interlinking, obtaining reciprocal links, naming your links properly, social profile linking, and social bookmarking. We will share more details about these basic tactics below. For more information on advanced link building, stay tuned for our next blog post on submission tips and tricks. Interlinking Interlinking, or the practice of building internal links, is linking to other pages on your website. These can come in a variety of forms including page links or content area links. For example, when your content ...

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