Tags ArchivesInternet Marketing

9 Top Web Design Trends in 2014 image

As companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting.  What do you need to know when designing your next web page?  Following are 9 of the top trends in website design for 2014. We’ve looked at the top trends, from the simplistic to the obscure, and bring you the top trends as a result of studying Business to Community author John Hind’s article “Top Web Design Trends in 2014” and 99 Designs “Top 10 Web Design Trends for 2014.” Parallax Design: Here to Stay? This website variant is undoubtedly popular with all sets of user demographics and it has ...

Continue Reading

CMO Predictions for 2014 image

It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s).  International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for the year of 2014.  Learn 10 things you can expect as a CMO in the next year. 1. Increasing Complexity and Augmented Job Description As ways to best reach clients changes, so does the job description for a CMO.  The concept of marketing is becoming more and more complex, and as firms adapt, so will their needs.  Ideas have even come across as the development of a position known as the “Chief Content Officer” to augment the C-Suite, focusing strictly the company’s voice ...

Continue Reading

MMU on LinkedIn: Newly Improved Group image

One of the most important aspects to any campaign is its ability to remain topical and competitive on social media.  In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group.  We post discussion topics and polls about changes in the marketing world, and provide our answers to any questions that you ask. In Addition to this, we also offer our insights on many other Social Media Profiles: Twitter (@ModMktgUniv) Google+ (Modern Marketing Partners) Facebook (Modern Marketing Partners) Feel free to comment and discuss using the tools below.

Continue Reading

Is Your Marketing Modern? Get a Modern Marketing Report Card! image

Modern marketing is an evolved mix of strategic marketing, traditional marketing, internet and new media, and better results measurement. Modern marketing is more effective. More cost efficient. More measurable. More targeted. More social and mobile. Is your marketing modern? Modern Marketing Partners is now offering a free modern marketing report card for qualified marketers! The free Modern Marketing Report Card grades brand or company marketing effectiveness on a range of marketing parameters including: Brand execution Marketing programs Internet marketing Social media implementation Marketing results measurement Interested marketers can fill out a brief, web-based form and upload marketing samples. The Modern Marketing Partners team will grade submissions by category on a 4-point scale (4.0 = excellent), and provide an overall grade point ...

Continue Reading

Native Ads vs. Banner Ads image

You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement surrounding native advertising. Below we will explore the effectiveness of native advertising beginning with the difference between native and banner ads, followed by an infographic that details the effectiveness of each, and an example of a controversial native advertisement from The Atlantic! What is Native Advertising? Native advertising uses text, photo, or video ads and integrates directly within content that is being viewed online, as opposed to banner ads which are ...

Continue Reading

Paid Search vs. Organic Search image

Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog post, Paid Search – PPC Basics, paid search or PPC refers to when advertisers pay for click-throughs to their website. But how do paid search and organic search compare? This post, part two in our Paid Search Series, will detail differences between paid and organic search results. Paid vs. Organic Search Results The location of each type of result varies. Paid results are typically shown at the top of the Search Engine Results Page (SERP) and ...

Continue Reading

Search Engine Optimization—SEO—Top Priority for Modern Marketers image

Achieving top position for keywords in search engine results pages (SERPs) is becoming one of the highest priorities of marketers. Why? Because studies* show that only the top few search result positions drive click-through, website traffic, registrations, and other great results like sales! Despite this priority, the majority of company or brand websites lack even the most basic Search Engine Optimization (SEO) techniques. *(Source: Search Engine Watch) Developing your website, or retrofitting an existing website with best practice SEO is critical to achieving improved organic or natural search engine results (vs. paid search results). Search Engine Optimization Techniques SEO is impacted by on-page coding and content, off-page link-building, and social media presence. Some of the techniques and features that support search engine ...

Continue Reading

Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center image

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion forms or registration pages. Web 2.0 CASE STUDY MMP recently launched a state-of-the-art, Web 2.0 website for the Illinois Manufacturing Extension Center (IMEC), a government-sponsored (Department of Commerce) organization that provides manufacturing consulting services to small and medium-sized businesses (SMBs), including ISO quality implementations and factory automation. IMEC’s prior site had poor SEO, and a less-than user-friendly content management system (CMS). The new IMEC website has extensive search optimization features, and complete social media integration including a blog, YouTube, Facebook, LinkedIn and Twitter. In addition, live and virtual events have both calendars and registration pages. Resource Centers ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!