by Lindsay Brown | Dec 13, 2021 | Digital Marketing
There are many different marketing tips that can be useful in increasing website traffic. However, not all of them will work for every business or website. It is important to find the right ones that fit your specific needs and goals. So, here are a few tips to get...
by Lindsay Brown | Nov 30, 2021 | Email Marketing
Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email...
by Lindsay Brown | Nov 10, 2021 | Email Marketing
Start-up without emails is difficult to envision a future. Because email has the privilege to target audiences and to promote the businesses in cost-effective ways to grow revenue, you can deliver some exceptional anticipated and relevant messages to people and thus...
by Lindsay Brown | Sep 1, 2021 | Marketing Best Practices
Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a...
by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...