Tags Archivesdigital marketing

5 Guaranteed Strategies To Skyrocket Your Mortgage Marketing Success standard

Buying a home is the desire of many. Right from the time people are employed, they start saving part of their income to buy their dream home. The real estate market is one of the best performing businesses globally. As a result, it has attracted many investors who’ve pumped millions of dollars into the market. Apart from saving your finances for years to buy your perfect home, there’s always another alternative: taking a mortgage loan and paying it within an agreed period. But even though many people want to take a mortgage loan, they may not know that mortgage agencies advance such loans at favorable terms, unlike other financial institutions. If you’d like to grow your mortgage business, you may need ...

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5 Content Frameworks That Drive Quality Leads standard

Digital marketing is said to be essential for every business that wants to grow revenues quickly. However, your revenues can only increase if you're getting quality leads from your marketing efforts. One of the digital marketing strategies you can leverage is ensuring that you're churning out quality content to your target audience. Writing content that generates leads which later converts into customers is a skill that can't be attained overnight. It may require you to take online content marketing courses or hire experts who can churn out awesome and engaging content for you. You need not fall into the misconception that the more content you write, the more leads you get. Not all content produces leads, maybe because it's not tailored ...

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Real Estate Advice: The Use of Digital Tools in Today’s Seller’s Market standard

If you’re in the real estate business, you’re probably well aware that we’re deep in the midst of an aggressive seller’s market. Even with the average price of real estate being well-above market value, homes are selling like snow cones in July. And this trend is showing no signs of slowing down.   So how do you take advantage of this situation as a real estate agent? The answer is by using the available digital tools that have seen an upward tick in the adoption of innovative technology.   Today’s digital landscape is vast, and it's evolving at a rapid pace. If you’re not on board now, learning and mastering these tools, you actually might risk falling behind in your game as a ...

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How to Grow Your Membership Site With Digital Marketing standard

Regardless of the size of your membership business, digital marketing is definitely one of the most effective ways to grow and expand. But with so many digital marketing strategies out there, how do you choose the best ones for your membership website?  In this article, we’re offering a list of 7 effective digital marketing strategies that will help you grow your membership site quickly and easily.  1. Use a Membership Plugin While the main feature of a WordPress membership plugin is its ability to put your content in a restricted area that can only be accessed by members, this valuable tool can do a lot more.  The right plugin can make WordPress membership management much easier by providing integration with your CRM, tag-based ...

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5 Tips For Better Creative Asset Management standard

As a result of marketing's digitalization, companies now have unprecedented new possibilities to enhance their approach to attracting potential consumers. Through digital marketing, companies may now infiltrate almost every aspect of their customers' everyday life.  You can use creative materials that convey a captivating narrative while also striking a chord with your target audience. Content is at the heart of modern business, and it's becoming more sophisticated. The campaign-building process is consolidated via effective organization and the use of creative materials.   Unfortunately, even the most experienced brand managers and graphic designers want to tear their heads out by establishing a process to create, tag and filter, organize, and customize creative marketing promotions. Therefore, this article will give useful tips for better ...

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Marketing Lessons to Learn from Online Gambling standard

As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling. The Power of SEO Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number ...

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Marketing: How To Properly Promote Your Product Online standard

Marketing a product and taking it out to the customers is a huge challenge. In the online world, where customers have thousands of options to choose from while sitting in the comfort of their home, there are newer challenges that businesses need to face on a day-to-day basis. The changing algorithms, evolving technology, and growing competition could all seem overwhelming if you are not familiar with the tools to promote your product online. While one cannot master it all overnight and see results, following these steps will help you promote your product online the right way. Invest In Email Marketing Many people argue that email marketing is dead, and hence companies shouldn't invest their time and resources in it. However, digital ...

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How Proper Digital Marketing Can Help Expand Your Small Business standard

What is digital marketing? Similar to traditional marketing, digital marketing uses social media, search engines, websites, and other components of the internet to connect with an audience through advertising. Digital marketing is much more effective than traditional marketing because you’re able to reach a higher number of people. Digital marketing is also much more targeted than traditional marketing. Traditional marketing has always been geared towards the entire population in general, or at least those who had access to television, newspapers, magazines, etc. Digital marketing allows you to reach the people who are most likely to buy your product, allowing you to be more successful in sales. How to Find Your Target Market Different types of businesses will have different audiences, and there can ...

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Simple & Impactful Digital Marketing Strategies to Create Business Revenue standard

Running a business is a lot like raising a child. It takes time, patience, care, and a whole lot of love; This same process applies to nurturing a business and watching it grow. Thankfully, we live in a technologically advanced world with tools that enable us to branch out and promote ourselves like never before in history. The digital space is vast, and it is here where most of your marketing efforts will pay off in the long run. In the world of digital marketing, it takes a lot of dedication and hard work to get noticed. Ask any award-winning marketing agency, and they’ll tell you this is true. In order to get yourself more exposure, you have to hit all ...

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7 Digital Marketing Strategies Your Business Can Benefit From standard

There are so many options for marketing in the digital age. While that’s great for creating revenue opportunities, it can be a little overwhelming when you’re trying to decide which strategy is best for your business. If you’re not sure, there’s nothing wrong with trying out a few strategies to see what works. After all, the most successful companies have several campaigns and marketing strategies going at once in order to capture the largest market share possible. No business is one-size-fits-all. Mix and match these 7 marketing strategies to benefit your business! SEO  Search Engine Optimization (SEO) has been an important marketing tool since search engines came on the scene, but it’s changed a lot. The algorithms have gotten smarter and it’s no ...

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Marketing Strategy: 4 Steps to Success image

Marketing Strategy

Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to run a half-marathon for a while. As a high school cross-country runner, he longed to pass the 5K mark and run clear to 13.1 miles. But he knew it would take planning and preparation. So, he did some research to figure out the best way to build up to running such a long distance and devised a plan to follow over the course of several months. Since most major races are sidelined or canceled due to the pandemic, ...

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A New Definition for Content Marketing? image

Content Marketing

Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new definition for content marketing. As reported by Content Marketing Institute on July 27th, 2020 by A. Lee Judge. Is It Time to Add a New Definition for Content Marketing? Is it time to expand the definition of content marketing? I admit this is a bold question for someone writing his first guest post for the organization that owns the definition. Content Marketing Institute defines content marketing, in part, as a strategic marketing approach, ...

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Digital Marketing for Newbies standard

Have you started to use digital marketing in your business? It is 2020 and with everything going on in the world, digital marketing is becoming the hot topic in the marketing industry. Digital marketing has different ways to make your company stand out to your audience. As reported by Forbes on June 14th, 2020 by Mike Wood. A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So, where do you begin? There is a lot of advice out there, good and bad, and many people ...

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What Makes a Business Succeed? image

what makes a business succeed

Business owners couldn’t ask a better question. Unfortunately, there’s no convenient answer. The competition is thick, and businesses are all in the same position: they must either innovate or decline. There are hundreds of companies that have a similar strategy and product. Some fail, some win. How Do the Winners Win? There are certain attitudes and rituals that business owners implement to be successful. This content isn’t about that. While winning does have plenty to do with the attitude behind the humans running the business, there’s more to winning. If you want your business to skyrocket, remember the following: Right Systems in Place Businesses begin with a vision and a mission. But businesses that win, grow and expand, do so with innovation. This goes beyond staying relevant. ...

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Five Reasons to Switch to Digital Marketing standard

There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms would spend millions of dollars’ worth of money on steamers and elaborate billboards. Ever since the advent of digital marketing, thousands of businesses have already jumped on the bandwagon to sell their products and services to a wider audience. You might be wondering why we’re talking about the digital medium, right? If you don’t know the incredible benefits of this platform, we’re glad to have you here. Keep reading to know about all the reasons to switch your ...

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Top 10 Digital Marketing Transformation Buzzwords for 2020 image

Digital Marketing Transformation Buzzwords 2020

Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts (nerds) at Modern Marketing Partners researched and developed a comprehensive Digital Marketing Transformation Glossary of Terms. Next, we used the Google Algorithm to identify keyword search volume of these terms which leads to the Top 10 Digital Marketing Transformation Buzzwords for 2020, that every marketer and business professional should know and understand. Download the complete Digital Marketing Transformation Glossary of Terms here: https://www.modernmarketingpartners.com/resources/digital-marketing-transformation-glossary-of-terms/  Top 10 Digital Marketing Transformation Buzzwords for 2020 1. HTTPS With 450,000 average monthly searches on Google, HTTPS ranks first on our list of top ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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Business Intelligence for Marketing – A Shiny New Silver Bullet? image

Business Intelligence Marketing

No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize processes by using data and insight to refine marketing campaigns, while drafting a plan for the future. There’s good reason for this too. Business intelligence solutions can leverage data from dozens of sources, centralize it, and transform it into something even the least tech-savvy executive can use. The Case for Business Intelligence Imagine combining CRM, marketing automation, and Google Analytics into a single platform to better understand the behaviors, demographics, and process through the funnel. Now imagine using this information to tailor your ...

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Digital Marketing Transformation Guide – Top 12 Strategies image

Digital Marketing Transformation

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of technology, software and systems to improve processes. Benefits or Digital Transformation are productivity, cost savings, disruption, speed, and of course, improved business or financial results. Digital Transformation may require new skills, different talent, and organizational change. So how does marketing fit into Digital Transformation? Or is Digital Marketing Transformation its own shiny, new buzzword that can have its own acronym, DMT? Please allow the gurus at Modern Marketing Partners to provide insights and tips for implementing Digital Marketing Transformation (DMT for brevity) including ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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5 Tips for Enhancing Association Recruitment image

Enhancing Association Recruitment

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay connected and younger generations have turned to social media fostering their skeptical attitude about the need and benefit of joining other venues. As a result, the beginning of 2019 is a good time for associations to consider their approach to marketing this year and for the future. Associations, like workplaces, are dealing with engaging Millennials, Baby Boomers, Gen Xers, etc. and need to understand their motivations and decision-making processes. In many respects, membership is a sales process; you’re looking to recruit professionals by initialing connecting with them and then ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people discover ...

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Plan a Campaign Around Small Business Saturday image

Small Business Saturday

Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way to start off the holiday shopping season, for others, it may be even more important. Small businesses that are more seasonal in nature, especially those with traditionally spring and summer products or services, can use SBS to offer a special promotion for consumers to consider their offerings during a time they otherwise would not. It can play an important role in facilitating business all year long. Not sure if it’s worth pursing? Consider the data from last ...

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Google+ Cancellation – Implications for Social Media and SEO image

Google Cancelling Google Plus

Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality time on the site -- an average of 3:46 per visit.”  And Google+ bounce rate is excellent at 53.6%. See chart below. So what happens when Google decides to shut down the platform? You didn't see that coming but it's actually going to happen over the next 10 months. To the uninitiated, this may not seem like a problem. But to you that every once in a while uses Google+, why wouldn't Google just consider you! The fact is that ...

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