Case Study Archives - Modern Marketing Partners

How to Write Compelling Customer Success Stories image

Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s offerings relatable and tangible to others in a positive and effective way different from all other types of marketing and advertising. No matter whether you use the term case study, testimonial or customer success story, it is one of the most powerful content marketing approaches companies can use today. A customer success story demonstrates the benefits of your products, your services, your company -- rather than just tell about them. Delivering this type of differentiation during ...

17th of June, 2016
In: Content Marketing, Inbound Marketing, Thought Leadership Marketing
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Thought Leadership Marketing Guide image

Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current, relevant and valuable content, thought leadership marketing (TLM) is intuitively appealing because customers seek information, education, and expertise when evaluating options, or making important decisions. Another TLM definition references the need for expertise when a high degree of financial or emotional risk is involved. That said, TLM is likely important for a broad range of categories including information technology (IT), software, consulting, big ticket purchases, new technologies, and complex products or services. As you might expect, there are many challenges to effective thought ...

Software Marketing Best Practices – Webinar image

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. Learn tactics ...

Case Study: USG Sheetrock Tools image

When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more. Challenge: USG Sheetrock New Product Launch USG Sheetrock seeks to leverage leadership in drywall and joint compound, and enter the drywall tools market. The only problem—the category is crowded with established and new competitors. Also, in addition to specialty distributors, retail (home center) channels are increasingly important volume drivers. Solution: MMP Offers Product Development and Launch Modern Marketing Partners engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights that resulted in ...

Case Study: Experian image

When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn? This is where Modern Marketing Partners, a leading marketing agency in Naperville, Illinois, shines. What did we do for Experian? Read on to find out more. Challenge: Product/Service Launch One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging. Solution: Brand Image, Tagline Modern Marketing Partners benchmarked competitors and created alternative branding concepts, including the tagline, Dealer Friendly, with the intention of overcoming negative perceptions of the ...

Case Study: Concentra Healthcare image

What happens when a leading health service provider achieves rapid growth? The team needed to attain a new image in order to continue meeting strategic brand goals. This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in Logo Design and Graphic Imagery. Read more to learn about the challenges, solutions, and results. Challenge: A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Solution: After careful planning and analysis, Modern Marketing Partners found the following solutions for Concentra: a new logo and graphic identity created and implemented in digital, print and ...

13th of October, 2012
In: Inbound Marketing, Marketing Case Studies
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Inbound Marketing Case Study: Construction Marketing Association image

A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships, and launch such initiatives as the STAR Awards, professional certification, and a career center Like all successful Inbound Marketing, a search-optimized website was foundational, coupled with extensive and relevant content. An award-winning blog and integrated social media profiles distribute content and communications. Frequent webcasts and white papers reinforce thought leadership. The CMA inbound marketing campaign was recognized for the following awards: Communicator 2011 Silver CMA Social Communicator 2011 Silver CMA Blog Hermes 2011 CMA Blog Below is a snapshot of the website, blog, Facebook, Google Plus ...

IT Reseller Marketing: Case Study image

IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales. A related blog in this series is a marketing case study for a top accounting/CPA firm's technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies. CHALLENGE Brittenford Systems is a leading VAR in ...

Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center image

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion forms or registration pages. Web 2.0 CASE STUDY MMP recently launched a state-of-the-art, Web 2.0 website for the Illinois Manufacturing Extension Center (IMEC), a government-sponsored (Department of Commerce) organization that provides manufacturing consulting services to small and medium-sized businesses (SMBs), including ISO quality implementations and factory automation. IMEC's prior site had poor SEO, and a less-than user-friendly content management system (CMS). The new IMEC website has extensive search optimization features, and complete social media integration including a blog, YouTube, Facebook, LinkedIn and Twitter. In addition, live and virtual events have both calendars and registration pages. Resource Centers vary for each ...

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