by Lindsay Brown | Apr 17, 2018 | Marketing Best Practices
Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s...
by Lindsay Brown | Jun 17, 2016 | Content Marketing, Inbound Marketing, Thought Leadership Marketing
Thought leadership as a marketing discipline has been around for several decades. Some credit large consulting firms that published research (e.g. The McKinsey Quarterly, Deloitte Review). Defined as positioning a company or individual as an expert through current,...
by Lindsay Brown | Jun 2, 2016 | Content Marketing, Marketing Best Practices, Marketing Case Studies, Software Marketing
During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place...
by Lindsay Brown | May 14, 2014 | Marketing Case Studies
When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising...
by Lindsay Brown | May 6, 2014 | Marketing Case Studies
When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn? This is where Modern Marketing Partners, a leading marketing agency in...
