by Lindsay Brown | Mar 6, 2018 | Marketing Strategies
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing –...
by Lindsay Brown | Feb 21, 2018 | Digital Marketing
Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a...
by Lindsay Brown | Feb 20, 2018 | Information Technology Marketing
Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s...
by Lindsay Brown | Feb 13, 2018 | Branding, Content Marketing, Email Marketing
Okay, so hopefully by now you understand that data is crucial above all else. What else do we have in store for you? Crafting your brand story, implementing AI, and settling the debate on whether or not you should emojis and gifs in your emails. Tell a Story Discounts...
by Lindsay Brown | Feb 12, 2018 | Email Marketing
Email is still going strong in 2018, so how can you best utilize it? In Part 1, we’ll explore how to best use data – a cornerstone for all of your email marketing (and beyond). Then we’ll break down 3 other important lessons in Part 2. Data’s (Still) Your Best...
