One of the key goals of any business, blog, or site that is based on the internet is to attract more traffic. This is vital for any online business as high levels of traffic mean that the likelihood of increasing sales is improved.

Globally, in 2022, there are over a billion websites. This enormous number of sites leads to increasing competition for all products and services, and makes the task of simply attracting online visitors to your site a difficult one. Thankfully, there are wide range of tips, strategies, and tricks that you can incorporate into your web design processes to help ensure that your site gets noticed in a sea of competitor sites.

This article explains three key ways in which you can attract increasing traffic volumes to your website.

Use clean designs for complex information

There is a fast-growing trend in websites that allow people to trade in cryptocurrencies or gain useful information to help them invest in the right digital assets. Sites such as these tend to rely on displaying complex information in a concise and easily readable format such as the information that can be found at OKX.

It is vital for sites that deal in complex information such as cryptocurrencies to display information in a clear manner. The same applies for any of the estimated 1.5 billion websites that are online globally that contain a range of complex information, statistics, or facts. As a rule, the information should be laid out in a design format that allows it to be quickly understood on a range of devices, including smartphones.

Less is definitely more when it comes to web design that attracts traffic and it is better to put less information on a page with clean layouts rather than overloading pages with too much information.

Consider SEO

Ensuring that your site is SEO friendly should be of paramount importance for any web designer. There are a range of techniques that need to be adopted to ensure that your site is optimized for visitors and that the site ranks highly in organic searches. All web pages must have fast loading times to ensure that customers and visitors are not dissuaded from staying at your site due to prolonged waiting times. It’s a good idea to test the speed of your web pages to ensure that they are fully optimized.

Another way to improve traffic is by producing informed and insightful content across all pages that leads to other sites citing your pages via backlinks to the site. Building backlinks from other reputable sites can be a key strategy for boosting web traffic.

Utilize social media channels

As a final point, the power of social media as a tool to drive traffic to your website cannot be underestimated. Platforms such as TikTok, YouTube, and Instagram have millions of daily users who you can reach out to by producing eye-catching promotions and adverts. These should be short and memorable, with links embedded into them that take the viewer directly to the website.

If you are promoting a specific product, it is best practice to link back to the product page on your website so that a customer can make a purchase quickly and easily without needing to search further.

In short, leveraging social media has been proven to be a highly effective way to gain increased traffic to websites, thanks to the large audiences that view these platforms.