by Lindsay Brown | May 14, 2020 | Web Design
Nearly 85 percent of people cite color as the most important criterion for buying a product. Is it any wonder, then, that websites with exceptional aesthetics get more traffic? Although layout and user-friendliness are big parts of web aesthetics, color may deserve...
by Lindsay Brown | Aug 8, 2018 | Analytics, Web Design
Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to...
by Lindsay Brown | Jan 29, 2018 | Web Design, Website Best Practices
Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating...
by Lindsay Brown | Sep 20, 2017 | Search Engine Optimization (SEO), Web Design, Website Best Practices
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...
by Lindsay Brown | Aug 16, 2017 | Inbound Marketing, Information Technology Marketing, Lead Generation, Local Marketing, Search Engine Optimization (SEO), Web Design
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your...
by Lindsay Brown | Feb 15, 2017 | Law Firm Websites, Search Engine Optimization (SEO), Web Design
Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be...
