by Lindsay Brown | Jun 30, 2025 | Vertical Marketing
In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...
by Lindsay Brown | Jun 27, 2025 | Vertical Marketing
In our first article, we explored the rationale behind segment-specific strategies and how they help position organizations as trusted providers. However, understanding the value of vertical marketing is only the first step. The more difficult task is choosing the...
by Lindsay Brown | Jun 25, 2025 | Vertical Marketing
The term “vertical marketing” is not new, but its relevance has grown significantly in recent years. As competition intensifies and the cost of customer acquisition increases, businesses are reevaluating broad-based marketing approaches that lack specificity. Vertical...
by Lindsay Brown | Aug 29, 2023 | Vertical Marketing
Vertical marketing campaigns are a powerful tool for businesses looking to target specific industries and verticals. By tailoring their marketing efforts to a particular market segment, businesses can create highly targeted campaigns that resonate with their audience...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In the world of marketing, there are various strategies and approaches that businesses can employ to reach their target audience effectively. Two popular methods are vertical marketing and horizontal marketing. While they may sound similar, they have distinct...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In today’s competitive business landscape, it’s crucial for companies to adopt effective marketing strategies that allow them to stand out from the crowd. One such strategy that has gained significant traction in recent years is vertical marketing. By...
