by Lindsay Brown | Jun 20, 2018 | Digital Marketing, Ecommerce, Marketing Strategies
As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those...
by Lindsay Brown | Mar 2, 2018 | Ecommerce
You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more...
by Lindsay Brown | Oct 21, 2017 | Ecommerce, Mobile Marketing
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where...
by Lindsay Brown | Jan 4, 2017 | Ecommerce
The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing...
by Lindsay Brown | Jan 14, 2016 | Ecommerce
With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a...
by Lindsay Brown | May 4, 2015 | B2B Marketing, Ecommerce
Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the...
