by Lindsay Brown | Feb 16, 2026 | AEO, Artificial Intelligence
As AI-generated answers increasingly shape how buyers research and evaluate solutions, visibility is no longer defined by rankings alone. It is defined by whether your brand appears when real users ask real questions. Those questions are prompts, not keywords, and...
by Lindsay Brown | Feb 16, 2026 | AEO, Artificial Intelligence, Search Engine Optimization (SEO)
As AI-generated answers increasingly shape how buyers research and evaluate solutions, it can be tempting to assume that optimization requires entirely new tactics. In reality, many of the technical requirements for modern AI visibility are rooted in the same on-page...
by Lindsay Brown | Feb 13, 2026 | AEO, Artificial Intelligence, Software
Buyers of enterprise software such as CRM, ERP, and more are no longer relying solely on traditional search results to evaluate options. AI-generated answers increasingly shape early discovery, qualification, and comparison, often before a vendor website is ever...
by Lindsay Brown | Feb 12, 2026 | AEO, Artificial Intelligence, SEO
B2B buyers are increasingly forming opinions, shortlists, and assumptions through AI-generated answers long before they ever visit a website or speak with a vendor, fundamentally changing where authority is established in the buying process. Key AEO Takeaways...
by Lindsay Brown | Jan 7, 2026 | Artificial Intelligence, B2B Marketing
Most B2B sales cycles are long by nature. Complex products, multiple decision-makers, and significant budget considerations mean deals rarely close quickly. The average B2B sales cycle runs three to six months, and for enterprise deals, twelve months or longer...
by Lindsay Brown | Dec 26, 2025 | Artificial Intelligence
Artificial intelligence (AI) is transforming the marketing landscape by enhancing data integration capabilities. This technology enables marketers to better understand consumer behavior and tailor their strategies accordingly. As AI continues to evolve, its impact on...
