by Lindsay Brown | Mar 9, 2026 | AEO
Artificial intelligence is already reshaping how B2B buyers research vendors, compare solutions, and form shortlists. Instead of beginning with traditional search engines, many buyers now start their research in AI platforms such as ChatGPT, Gemini, and Perplexity....
by Lindsay Brown | Feb 19, 2026 | AEO
AI-driven discovery has moved from experimental to operational. In 2026, the question is no longer whether generative platforms influence buyer research. The question is whether your organization has adjusted its visibility strategy accordingly. Search engine...
by Lindsay Brown | Feb 16, 2026 | AEO, Artificial Intelligence
As AI-generated answers increasingly shape how buyers research and evaluate solutions, visibility is no longer defined by rankings alone. It is defined by whether your brand appears when real users ask real questions. Those questions are prompts, not keywords, and...
by Lindsay Brown | Feb 16, 2026 | AEO, Artificial Intelligence, Search Engine Optimization (SEO)
As AI-generated answers increasingly shape how buyers research and evaluate solutions, it can be tempting to assume that optimization requires entirely new tactics. In reality, many of the technical requirements for modern AI visibility are rooted in the same on-page...
by Lindsay Brown | Feb 13, 2026 | AEO, Artificial Intelligence, Software
Buyers of enterprise software such as CRM, ERP, and more are no longer relying solely on traditional search results to evaluate options. AI-generated answers increasingly shape early discovery, qualification, and comparison, often before a vendor website is ever...
by Lindsay Brown | Feb 12, 2026 | AEO, Artificial Intelligence, SEO
B2B buyers are increasingly forming opinions, shortlists, and assumptions through AI-generated answers long before they ever visit a website or speak with a vendor, fundamentally changing where authority is established in the buying process. Key AEO Takeaways...
