by Lindsay Brown | Mar 9, 2018 | Social Media
Instagram is quickly becoming one of the best social platforms for business. Users regularly interact with businesses on this social networking website and seem more than willing to do so. It’s highly visual and highly engaging. And if you’re wondering which...
by Lindsay Brown | Mar 6, 2018 | Marketing Strategies
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing –...
by Lindsay Brown | Mar 2, 2018 | Ecommerce
You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more...
by Lindsay Brown | Feb 27, 2018 | Market Research
Market research is important. There’s no way to get around it. Whether you’re in start-up mode or an established company, it provides an important foundation for your marketing decision-making. It helps you learn about your market, potential customers, and the...
by Lindsay Brown | Feb 21, 2018 | Digital Marketing
Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a...