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Lighting as a Marketing Tool: Innovative Lighting Solutions for Trade Shows

Lighting as a Marketing Tool: Innovative Lighting Solutions for Trade Shows

by Lindsay Brown | Dec 23, 2024 | Trade Shows

In the competitive environment of trade shows, capturing the attention of attendees is paramount. One of the most effective strategies for enhancing booth visibility and product focus is through strategic lighting. This article explores how innovative lighting...
Smart Tips to Draw Crowds to Your Booth at Trade Shows

Smart Tips to Draw Crowds to Your Booth at Trade Shows

by Lindsay Brown | Nov 11, 2024 | Trade Show Marketing, Trade Shows

Trade shows are vital events where businesses showcase their products, engage directly with potential clients, and strengthen their industry presence. Drawing a crowd to your booth is essential to make the most of these opportunities.  Effective strategies allow...

Using Speaker Notes in PowerPoint to Create Winning Presentation

by Lindsay Brown | Dec 20, 2021 | Business Development, Trade Shows

Hundreds of presentations are created every day to make the audience aware of something and get a certain result. Some are great, some are ordinary, but most are unsuccessful. Why is this so? Presentation is the most common tool for delivering information since the...

Event Marketing Checklist – Trade Shows and Live Events

by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....

Trade Show Marketing (Part3/3): Results Measurement

by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows

Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event.  Now we will cover how you can...
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