by Lindsay Brown | Dec 20, 2021 | Business Development, Trade Shows
Hundreds of presentations are created every day to make the audience aware of something and get a certain result. Some are great, some are ordinary, but most are unsuccessful. Why is this so? Presentation is the most common tool for delivering information since the...
by Lindsay Brown | Nov 27, 2019 | Event Marketing, Trade Show Marketing, Trade Shows
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, construction, and markets that require continuing education....
by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
by Lindsay Brown | Jul 25, 2013 | B2B Marketing, Trade Shows
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
by Lindsay Brown | Jul 9, 2013 | B2B Marketing, Trade Shows
In our three-part trade show marketing series, we will cover before, during, and after a trade show (planning, at-the show, and results measurement). No question trade shows are one of marketing’s biggest budget line items including exhibit construction, storage,...
