Tags ArchivesPublicity

Pro Bono Marketing for DuPage ReStore Taken On by MMP image

Modern Marketing Partners has entered into a partnership with the Habitat for Humanity ReStore of DuPage county to provide marketing, internet, publicity, and social media services on a pro bono basis. Habitat for Humanity ReStore sells donated, new, and used building materials and home improvement products to the public at greatly reduced prices. The profits go towards the local Habitat for Humanity  in order to provide limited income families with the ability to fix up their homes at affordable prices. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. As a full-service marketing agency, Modern Marketing Partners (MMP) and its social media division Hot Potato Social Media will develop and manage the DuPage ReStore's social media profiles while ...

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New Rules of PR: A Guide to Modern Publicity image

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? This blog will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Next, we‘ll focus on the specifics of PR distribution options and develop overall new rules of PR. PR Has Changed – Have you changed your PR? So, how has PR changed? Not to overstate, but PR has changed more in the last few years than in ...

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