Tags ArchivesOutbound Marketing

Direct Mail for B2B – 5 Tips! image

Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with digital media! Therefore, it would be detrimental to leave direct mail out of your marketing mix! But how can you incorporate direct mail into a B2B multichannel marketing strategy? Chief Marketer interviewed Michele Fitzpatrick from The Agency Inside Harte-Hanks and Kevin Kerner from Mason Zimbler US on this topic. Below you will find 5 tips on using direct mail in a B2B multichannel strategy from the interview. 1. Make it Meaningful In order ...

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Inbound Marketing vs. Outbound Marketing – Infographic image

Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is selling software, so there is clear bias for Inbound Marketing, and bias against many Traditional or Outbound Marketing techniques. In some cases, this bias is so exaggerated, that it borders on conspiracy! Now that we have your attention, consider a recent study by Hubspot (The State of Inbound Marketing in 2012) that compares Inbound to Traditional or Outbound marketing, identifying lower costs and greater effectiveness of Inbound. The conspiracy? Hubspot defines Outbound marketing as trade shows, direct mail and telemarketing. Ok, what about ...

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