Measurement Archives - Modern Marketing Partners

7th of January, 2013
In: B2B Marketing, Content Marketing, White Papers
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A Guide to Modern B2B Content Marketing image

With the rapid increase in the use and discussion of content marketing, it’s time to address how modern B2B companies can leverage content marketing to build awareness, traffic, and leads. How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing? A Guide to Modern B2B Content Marketing from Modern Marketing Partners takes you through the content marketing process; including planning, implementation, and measurement. The guide also provides tips and best practices for three of the most popular types of B2B content: blogging, case studies, and white papers. “Content marketing is a hot topic,” states Neil Brown, Partner and Chief Marketing Officer ...

Measuring Marketing: Social Media Measures image

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn), as well as social bookmarking and monitoring tools independent of platform. If you are interested in measuring other aspects of your marketing program, check out the other blogs in our measuring marketing series including traditional measures and Internet measures. Twitter Event though Twitter does not offer any significant metrics, there are still ways to track engagement. The most obvious metrics is ‘Followers’ which defines how many people are viewing information that you Tweet. Another important metric to understand is ...

Measuring Marketing: Internet Measures image

With marketing increasingly moving toward Internet programs, it’s no surprise that the Internet will offer many of the tools for results measurement. Below we will identify Internet measures including website statistics, Urchin Tracking Modules or UTMs, and other measures. Make sure to check out the other blogs in our measuring marketing series including traditional measures and social media measures. Website Statistics All website hosting providers offer website statistics for a website domain. Other advanced statistics are available, however, we recommend Google Analytics, which provides: Site and page level traffic information Visits and Pageviews Pages/Visit Bounce Rate Average Time on Site (stickiness) Traffic Source Geographic information Below is a typical Google Analytics dashboard Urchin Tracking Modules Urchin Tracking Modules or UTMs offer powerful measurement opportunities. UTMs are used to add extra information to ...

6th of December, 2012
In: B2B Marketing, Marketing Measurement
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Measuring Marketing: Traditional Measures image

Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. In fact, some of the traditional methods of measuring results are still some of the most important. Below we will identify traditional approaches to measuring marketing. Make sure to check out the other blogs in our measuring marketing series including Internet measures and social media measures. Financial measures like sales revenue, unit volumes, or profit margins are not only important, but also closely tied to company or brand success. Other traditional approaches might include identifying new customers, and having sales, service or telemarketing personnel ask (and document) how they found out about your product ...

5th of November, 2012
In: B2B Marketing, Content Marketing, Marketing Measurement
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Content Marketing Measurement image

How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't accurately measure results, or a tactic isn't measurable, or they don't feel comfortable measuring content. Below you will find the four types of content marketing metrics, including consumption, sharing, lead generation, and sales, that enable you to measure their impact on your business. You can view the entire content marketing report here. Consumption Metrics The simplest of content marketing metrics, consumption metrics answer the question, "How many people viewed, downloaded, or listened to this piece of content?" They measure ...

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