Tags Archivesmarketing tactics

The Social Isolation Quick Fix Series: Preheat Your Marketing Fire image

Social Isolation Marketing Tips

Getting tired of sitting at home yet? The Coronavirus pandemic affects us all. That said, you’re probably looking to fuel your business’s growth when the economy bounces back from quarantine life. You also may have a bit of time on your hands between now and then. Feeling Productive? Same. Take the Time to Shore Up Your Marketing. Heck, if you’re anything like your favorite client-side writer, you might have realized new you’re more productive than ever and decided to take on more work. Well guess what? There are probably a few things you could be doing to preheat your company’s recovery. The Social Isolation Quick Fix Series: Let My Solitude Bring You Closer to Customers That’s why, somewhere under the brick and steel ...

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Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

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Shake Up Your Marketing in 2019 image

Shake Up Your Marketing MMP

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing?  How were results measured? What are specific plans for the year ahead?  How can you “shake up” your marketing with a focus on results?  Your friends at Modern Marketing Partners have some perspective we’d like to share. Intuitively, before you can "shake up" your marketing, you should objectively evaluate and analyze your prior marketing. So how can this process be objective?  For starters, there are many tools that can measure online aspects of marketing including Woo website and SEO rankings, along with SEMrush, Similar Web traffic analysis, Google Analytics, and complete social media analytics. Email service providers, paid search ...

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