Tags Archivesmarketing strategy

Microsoft Excel vs. Google Sheets – Which is Best for Marketers? standard

You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized. Spreadsheets work great for not only keeping it all in one place but also visualizing things that matter the most. The two most famous apps for managing spreadsheets are Google Sheets and Microsoft Excel. They both seem to tick all the boxes. Is there any difference when picking the right one when it comes to storing and organizing data? Are you still in doubt about which one to choose? Without further ado, let’s discover their differences as well as similarities and find out which ...

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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

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4 Things That Could Be Destroying Your Marketing Strategy standard

When most companies set business growth goals, they often make the mistake of jumping into tactics that they assume would make an impact. They immediately want to develop a refreshing logo, improve their website, and regularly post on social media without a plan. However, spending your organizational budget on your campaigns without a clearly defined marketing strategy might reduce your company’s reputation. A marketing strategy discovers the areas affected by organizational expansion to help the leaders develop a plan that caters to customer needs. With this essential business component, the marketing team can target the right audience using effective content that resonates with them. Without this game plan, the organization won’t be able to create poor sales materials that will ...

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6 Helpful Tips for Anyone In the Digital Marketing Business standard

Due to its very effective tactics for selling products and services at lower and more economical rates, digital marketing has gotten a lot of attention in recent years. As a consequence, because it is easier and less expensive than conventional marketing, digital marketing has proven to be one of the most effective ways for all firms to advertise themselves.  So, with that in mind, keep reading to discover more about the key considerations you should make when developing a digital strategy. Quality Website  In today's marketplace, having both high-quality online and mobile sites is critical. Factors like performance, design, user interface, and security can profoundly determine and influence the quality of your digital marketing business. It's not enough to just give information or ...

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Improving Design Workflow and Operations to Align with Your Marketing Strategy standard

In order to stay constantly improving your design workflow and operations, you need to be constantly evaluating how well they align with your marketing strategy. This can be a difficult and time-consuming task, but it is essential to keeping your business running smoothly. Here are a few tips to help you improve the alignment between your design workflow and marketing strategy. Evaluate your design process The first step to improving your design workflow is to evaluate your process. Take a look at how you currently approach designing new materials, and ask yourself some key questions. Are you working efficiently? Is your design process meeting the needs of your marketing strategy? If not, it's time to make some changes. One possible consideration ...

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Complete Guide To Build Links With Content Marketing standard

External links play a key role in ranking sites in search. Links obtained naturally have a good effect. Their placement eliminates sanctions from search engines. This detailed guide will help you develop a content marketing strategy in 2022. Developing a natural link mass requires detailed analysis, time and substantial cost. Plus, there are many areas where such links are obtained with difficulty because of the dense employment of the issuance of competitors. Such a problem is often faced by owners of commercial sites, including online stores. The likelihood that the owners of a competitor site will put a link to such a resource on their blog tends to be zero. What kind of link is considered natural? It is a link received ...

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How to Utilize Marketing Strategies to Turn Your Business Ideas Into Profit? standard

Due to high competition today, it is increasingly difficult to keep a business thriving steadily. In that way, you have to put an effort into utilizing all the means you have at your disposal and work constantly on creating and turning your business ideas into profit. To that end, the Internet holds great potential to boost one’s ideas and business. One of the main resources is marketing. This is because the Internet is capable of connecting people all over the world, something which you can effectively use to promote your ideas and turn them into gold. In that sense, here are some useful tips on how to use marketing strategies and profit! Research the market You should always start by calculating your ...

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Digital Marketing Strategies: A Complete Guide standard

Most people often equate digital marketing with generating leads. However, it is not the whole thing. Like many others, you also want to tap on the enormous online potential but you find no way to start. You need a digital marketing strategy that houses brand building, audience gathering, and lead generating plans and tactics to uplift your online business. Read the article to get complete know-how of how to market your business digitally. What is a digital marketing strategy? As you know a journey starts with a single step and ends till you keep at the right place. Likewise, a digital market strategy is nothing but marketing your content through online methods with each step placed in the right position. It starts from an idea and ...

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Top 7 Reasons Marketers Should Learn To Code standard

With technological advances soaring, businesses are becoming more competitive, and the marketing industry is not left out. Companies are getting more deliberate with hiring marketers.  Aside from seeking digital marketing skills, they're on the lookout for marketers who can handle the technical aspect of the job. Coding in marketing is a programming technique that instructs computers about marketing duties. Almost everything about digital marketing is built with codes, so coding is the right place for you to start your improvement journey as a marketer. Aside from your sales skills, it'd help if you learn to code, and here are reasons you should: 1. Efficiency In Campaign Management As a marketer, you need more than a surface-level understanding of factors that affect campaign ...

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6 Proven Marketing Strategies to Improve Your Campaigns standard

Marketers are often faced with a difficult challenge: how can you improve your campaigns when there is so much to do? This article will provide six proven marketing strategies to help you get the most out of your marketing efforts. 1. Use Facebook Ads to Promote Your Company Facebook ads can be an excellent way for marketers to reach their target audience and increase brand awareness. The CEO of Digital Marketing says that you can boost views and conversations on your company by using the Facebook ecommerce strategy; however, you must ensure your ad is eye-catching and informative about the product or service you are advertising because these ads will appear in your customers' newsfeeds. There are steps that you need to ...

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4 Essential Steps to Developing a Marketing Strategy for Your Business standard

Every business needs a marketing strategy. It's crucial for engaging customers, building a solid reputation, making sales, and countless other reasons that make it almost impossible to succeed without a comprehensive and well-planned marketing strategy. But although there are countless marketing approaches you could go with, merely copying what others are doing is not going to cut it. Each business and each market are unique, which is why you need to figure out what your situation is and only then apply the best practices that are used today. Luckily, there are steps you can follow to understand what your business is about, who your customers are, and what's the best way to get in front of them and get them to ...

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Tech Startup Marketing: 9 Disciplines for Success image

Marketing Disciplines

Startup success stories are more prevalent than ever with the top GAFAM technology brands (Google/Apple/Facebook/Apple/Microsoft) dominating the news, followed by hundreds of startup $1+ billion market cap Unicorns (a record 700 Unicorns in 2021), along with record IPO activity now fueled by special-purpose acquisition companies (SPACS). Yet the failure rate of startups continues to hover at 90% including a 20% failure rate in year 1. Also consistent with the 90% failure rate is the 10% success rate of startups that succeed after 10 years according to Investopedia. Fortune magazine published a study on startup failures that identified the Top 20 Reasons as stated by the founders. “No Market Need” ranked as the Top Reason for failure at 42%, followed by ...

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How You Can Expand Your Business and Gain a Bigger Profit standard

Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process that’s much easier said than done. To scale your business properly, you need a strategy. Here’s how you can expand your business and increase your ROI. Secure the Appropriate Funding When it comes to expanding your business, the first step is to seek funds to do so. Even if your business is online, you still pay for advertising and marketing. If you own a small company or brand, you may be thinking that you don’t have enough of an ...

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Marketing Strategy: 4 Steps to Success image

Marketing Strategy

Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to run a half-marathon for a while. As a high school cross-country runner, he longed to pass the 5K mark and run clear to 13.1 miles. But he knew it would take planning and preparation. So, he did some research to figure out the best way to build up to running such a long distance and devised a plan to follow over the course of several months. Since most major races are sidelined or canceled due to the pandemic, ...

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CCPA Facts for Marketers image

CCPA

California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has changed. What is CCPA? As stated by the Marketing Profs, “the law is meant to protect consumers’ personal information as well as increase the transparency of how the personal data of California residents is being used.” What Marketers Need to Do At the highest level Understand how personal data is being used to serve your customers Ensure your team has a clear understand on the law Make sure CCPA responsibilities are delegated within your organization Within the marketing team If you’re providing discounts ...

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Shake Up Your Marketing in 2019 image

Shake Up Your Marketing MMP

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing?  How were results measured? What are specific plans for the year ahead?  How can you “shake up” your marketing with a focus on results?  Your friends at Modern Marketing Partners have some perspective we’d like to share. Intuitively, before you can "shake up" your marketing, you should objectively evaluate and analyze your prior marketing. So how can this process be objective?  For starters, there are many tools that can measure online aspects of marketing including Woo website and SEO rankings, along with SEMrush, Similar Web traffic analysis, Google Analytics, and complete social media analytics. Email service providers, paid search ...

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The Guiding Principles of Agile Marketing image

Agile Marketing

Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually centered around providing value to the customer, to focus their collective efforts on, work transparently and cooperatively until the task is completed, and then measure the impact/success or failure. Ever-Evolving Marketing Environment This approach is gaining traction because the marketing climate in so many organizations has become so fast-paced and unpredictable it needs some lean and agile principles to follow in order to remain productive and successful. Principles that take into account this volatility and uncertainty, and manage ...

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Everything You Need to Know About Hiring a Marketing Consultant image

Hiring a Marketing Consultant

Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business. What do you stand to gain from outsourcing your marketing? And how do you ensure the consultant you hire is up to snuff? We explore the most important ideas to keep in mind when hiring a marketing consultant or marketing agency. What Do You Have to Gain from Using a Marketing Consultant? It really depends on your current in-house marketing team and what your future needs are. Some smaller businesses may need marketing consultants to cover their ...

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7 Habits of Highly Effective Marketers image

7 Habits of Effective Marketers

Stephen Covey published the hugely popular self-help book, "The 7 Habits of Highly Effective People" in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon! Nevertheless, we think there is still an opportunity for another perspective. Perhaps a modern marketing filter? Thanks in advance for indulging. Of course, to begin such an assignment, a Google search quickly identifies several attempts at the subject. The search also results in some more focused topics like 7 habits of effective digital marketing, content marketing, and inbound marketing. During this exercise, I found, not surprisingly, an email marketing software vendor identifying data and CRM software as highly effective marketing habits. So perhaps ...

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7 Types of Marketing Organization Structures image

When you think of marketing organizations, what structures come to mind?  Do you believe in the strictly traditional marketing structures?  How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will share the top trends in organizing a marketing team, as defined by a recent HubSpot study, The CMO’s Guide to Marketing Organization Structures.  In this, we will share the key features of efficient marketing teams, the structures that leading organizations use, and quotes from the organization leaders. We hope these generous contributions shed some light on the subject for marketing leaders who are rethinking how to organize their departments to take advantage of changes to all stages at the buying process. Please ...

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YouTube Video as a Top Marketing Strategy image

Some pundits project that video will soon dominate all content on the internet. While this seems unlikely, video is the fastest growing marketing vehicle, doubling in volume from just 2010 to 2012, and triple digit growth expected thru 2015! (Source: Cisco) This growth and popularity is propelling videos importance in the marketing mix. Not surprisingly, YouTube dominates video usage with 43% of all views. (Source: comScore). Why consider video? According to Forrester Research, “any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” Need more convincing? Google purchased YouTube. It is no coincidence that videos often rank highest in search engine results. Consumers are increasingly ...

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