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Reliable Marketing Strategies and Software for Businesses with a Small Budget

by Lindsay Brown | Feb 21, 2024 | Marketing Best Practices, Marketing Budgeting, Marketing Strategies

Marketing has the power to make or break a business. The reason for this is that no matter how spectacular one’s product or service is and how amazing one’s finance skills are, it won’t make a viable business if people don’t know about it. While marketing campaigns...

What’s Your Marketing Budget and How Much of a Loan Should Go to It?

by Lindsay Brown | Apr 12, 2023 | Marketing Budgeting

The Small Business Administration (SBA) in the United States (U.S.) mentioned that the average marketing spending of businesses in 2018 was nearly 8% of their revenue. SBA is an independent agency in the U.S. that aims to support small businesses and entrepreneurs....

Cost-Effective Marketing Strategies for Companies With a Limited Budget

by Lindsay Brown | Dec 7, 2021 | Marketing Budgeting, Marketing Planning

Marketing is an important part of growing any business and reaching more customers. Unfortunately, marketing isn’t always cheap and companies can spend a lot of money without getting the returns they desire. You don’t need to spend a lot of money to market your...

How to Reduce Marketing Expense While Increasing Marketing Results

by Lindsay Brown | Dec 26, 2012 | Marketing Best Practices, Marketing Planning, Marketing Strategies

Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...

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