How to Reduce Marketing Expense While Increasing Marketing Results image
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient marketing. This blog will share 5 tips for stretching your marketing investment, while increasing marketing effectiveness and results! In addition, several resources are provided to assist in your quest for marketing nirvana—doing more with less! 5 Tips for Reducing Marketing Expense While Increasing Effectiveness 1) Customer insight: marketing is expensive, mistakes costly. Avoid mistakes with insight into customer segments, needs, decision makers, and more. House all your customer intelligence in a robust database or marketing automation software that can be updated easily and used for downstream marketing. Continually ...
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