Tags ArchivesLive Video

The Benefits of Video Marketing: How Video Editing Can Help Boost Engagement standard

Video marketing is quite popular these days and helps businesses get a competitive edge in the market. It allows brands to reach their target audience and showcase their products and services creatively. Customers are more likely to make a purchase and trust your brand after watching a compelling video rather than reading a text. Statistics say that 87% of marketers increased their sales using video marketing. So read the article to find out more about video marketing benefits and editing videos for your effective marketing strategy.  Taken from: https://unsplash.com/photos/kdcOJb-TUvc  Video Marketing Advantages You know that eye-catchy marketing videos can help you grab the audience’s attention and boost sales. There are many more benefits this marketing strategy can bring to your brand. Read ...

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Instagram TV

In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who hasn’t done much video creation in the past, to jump into live streaming. So let’s talk about another option companies should consider, thanks to Instagram’s new platform launch over the summer. In June, Instagram introduced IGTV, a new platform that allows companies to upload their phone-captured, long-form (as in up to an hour) videos for their followers to watch. This comes five years after the launch of video on Instagram, which only allows for one-minute videos that ...

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Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

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