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Trade Show Marketing (Part3/3): Results Measurement

by Lindsay Brown | Aug 8, 2013 | B2B Marketing, Trade Shows

Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event.  Now we will cover how you can...

Modern Marketing Resolutions

by Lindsay Brown | Jan 9, 2013 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning

In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year’s resolutions to...

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