Leads Archives - Modern Marketing Partners

Trade Show Marketing (Part3/3): Results Measurement image

Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can measure your return on investment (ROI) from all the work- and money- you put into Part 1 and Part 2. As mentioned previously, trade shows are costly requiring a great deal of resources including time and costs associatedwith not only the show itself, but also travel time and expenses. Some make the argument that the strongest measurement for your return on investment (ROI) is the sales leads generated from the show. However, we ...

9th of January, 2013
In: B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning
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Modern Marketing Resolutions image

In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year's resolutions to improve your bottom line. 1. Customer Insight The more you know about your customers, the more effective your marketing can be. Do market segmentation and sales analysis to identify top customers by sales and profit. Determine purchase criteria and decision-making process. Understand keyword search volume that drives website traffic. Conduct frequent surveys, and invest in market research. 2. Marketing Plan Larger brands do planning months before a fiscal year. But, even smaller companies should develop and implement a marketing plan. Establish a marketing ...

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