by Lindsay Brown | Mar 17, 2016 | Content Marketing, Search Engine Optimization (SEO)
Google has been experimenting with its search engine results page for a while now and naturally, Google enjoys making any changes that will benefit its AdWords business. While these tweaks to the SERP may be beneficial to advertisers, regular SEOs will be irritated...
by Lindsay Brown | Apr 21, 2015 | Mobile Marketing, Search Engine Optimization (SEO)
If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile...
by Lindsay Brown | Mar 17, 2015 | Search Engine Optimization (SEO)
With mobile search predicted to surpass desktop in 2015, having a mobile-friendly website is more important than ever. And starting April 21, 2015, Google will be “expanding” their use of mobile-friendliness as a ranking signal for mobile searches. In...
by Lindsay Brown | Mar 11, 2015 | PPC Advertising
Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling “upgraded URLs” for advertisers. Unlike...