What is New in Google Analytics 4? image

On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes challenges. Below you will learn what is new in GA4 and tips on how to get you started before July 1st comes. What is new in GA4? The latest update, Google Analytics 4, brings a lot of new features and improvements. 1. Integrated web and mobile reporting The best thing about Google Analytics 4 is that it gives you combined mobile and web data in a single Analytics property. With Universal Analytics, you would have to look at both ...
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