Google Algorithm Archives - Modern Marketing Partners

What is New in Google Analytics 4? image

On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes challenges. Below you will learn what is new in GA4 and tips on how to get you started before July 1st comes. What is new in GA4? The latest update, Google Analytics 4, brings a lot of new features and improvements. 1. Integrated web and mobile reporting The best thing about Google Analytics 4 is that it gives you combined mobile and web data in a single Analytics property. With Universal Analytics, you would have to look at both ...

25th of October, 2022
In: Google, Search Engine Optimization (SEO)
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Creating Content to Improve Google Search Ranking image

Semrush recently held a webinar that discussed the new Google Core Update, which focused on Google Search ranking. The higher your Google ranking is the more website traffic you will receive. Below you will learn a few keys that will help your search rankings on Google. 1. Search Intent Search intent is giving the people what they are look for. There are 4 types of search intent: informational, navigational, commercial, and transactional. The most important aspect of search intent is details: Format What are you including in your article How in-depth is it Are you writing for a beginner or advanced? To figure out where to begin, do a SERP analysis. SERP analysis is the process of studying a search engine results page to ...

New Google SEO Algorithm image

Have you heard of the new Google SEO algorithm, rolling out in June 2021? The Google Page Experience ranking factor aims to prioritize websites that provide a good user experience to visitors, as measured through five (5) key signals. The 5 Signals 1. Core Web Vitals These are a new set of three performance metrics that focus on how performance connects to experience. The three metrics are Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Largest Contentful Paint (LCP) measures how long it takes for the largest element to become visible in the viewpoint. Cumulative Layout Shift (CLS) measures how visually stable the page is. First Input Delay (FID) measures how long it takes for the browser ...

10 FAQs on the Google BERT Update image

50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries and, with that, content that is written to match the new conversational nature of search engines. Content formats like FAQs will benefit from this update as the questions asked throughout a piece will match the same questions users will ask Alexa. It only seemed obvious us to then use this very format to describe Google’s newest update. Here are the top 10 FAQs surrounding BERT. What is BERT? According to Google, BERT “represent the biggest leap forward in the past five years, and one of the biggest leaps forward in the history ...

1st of November, 2019
In: Google, Search Engine Optimization (SEO)
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How to Qualify an SEO Agency standard

A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet users look at results on Google’s first page, which means if your website isn’t on the first page of a web browser, it isn’t getting noticed. A right SEO agency can transform your business. Consult with friends or business associates to help find qualified SEO agencies. You want an agency that is going to help you reach your goals correctly. A right SEO agency should help you increase sales and decrease your adverting budget while improving the user experience. Choosing the right ...

Google Algorithms Timeline image

Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better searches for its users. On multiple occasions, its major updates have required marketers to completely shake up their strategies. Below is a timeline of major changes from 2011 to 2017, followed by a description of these updates. Google Algorithm Timeline Major Updates Penguin Initially launched in 2012, Penguin was created to catch sites spamming its search results, particularly by buying links or obtaining links from networks created primarily to boost Google rankings. Launched: April 2012 Most recent: October 2016 4.0: Phase 2, Phase 1 3.0: Everflux, ...

Google ‘Pigeon’ 101: Highly Debated, Highly Localized, Highly Important image

Penguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search. What do you need to know? Modern Marketing University, your source for the most important news and insight into B2B Marketing, shares our take on Google Pigeon and its effect on your experience marketing and looking for local businesses. Pigeons: Always Returning Home The reasoning behind Search Engine Land’s naming of the update is due to the fact that “Pigeons tend to fly home.” What changes were highlighted? Goodbye “7-Pack,” Hello Hummingbird Graph? Have you ever searched for something such as “Restaurant in Naperville” or “Sushi in Chicago”? Probably, ...

Google Panda 4.0: A Modern Marketer’s Survival Guide image

Here it comes again, another algorithm update that will have a profound impact on web rankings. That is, of course, if you are either the best of the best or the worst of the worst in content creation. For the best, you will see a boost in search due to providing quality and timely content. For the worst, low quality content will be the downfall of your company, or at least your search rankings. What can you expect? How can you recover? How do you avoid taking an eBay sized hit? What is Panda 4.0? Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. Google told Search Engine Land ...

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