Tags ArchivesFacebook Advertising

Digital Ad Revenue Jumped in 2021 standard

Would you believe us if we said that the digital ad revenue jumped 35% in the US in 2021? And it was the biggest gain since 2006? Well… You should believe us because it is true. As reported by Wall Street Journal on April 12th, 2022 by Megan Graham. Digital Ad Revenue Jumped 35% in the U.S. Last Year, Biggest Gain Since 2006   Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. The rise was well above the 12% growth rate of 2020, which was briefly hobbled by an early-pandemic dip. The year-over-year ...

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Facebook Advertising: Choosing a Campaign Objective image

Facebook Advertising Campaign Objectives

At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss campaign objectives. Do you want to get more people to like your Page? Do you want people to click on a link in your post and visit your website? Facebook offers a variety of campaign objectives to help you achieve those goals. Below we will detail each of the 10 available objectives, provide tips, and specifications to ensure your ad looks good everywhere. Send People to Your Website The main focus of this objective is to drive traffic to your website. These ...

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Facebook Advertising 101 image

With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you maximize the efficiency and effect of your advertising budget?  Modern Marketing Partners, a Chicago Business to Business Marketing Agency, has released a new whitepaper featuring the best practices in developing a Facebook Ad that will garner likes and build business. What Are the Benefits of Facebook Advertising? Why should you be advertising on Facebook? The benefits almost speak for themselves. Greater Brand Awareness: Facebook advertisements generate a 31% greater brand awareness than the online advertisement average. Better Ad Recall: Facebook advertisements generate a ...

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