Tags ArchivesFacebook Advertising

Facebook Advertising: Choosing a Campaign Objective image

Facebook Advertising Campaign Objectives

At Modern Marketing Partners, we love Facebook Advertising. Our Facebook Advertising series will cover a range of topics including audiences, strategies, and more. For beginners, be sure to read our Facebook Advertising 101 post first. In this post will we discuss campaign objectives. Do you want to get more people to like your Page? Do you want people to click on a link in your post and visit your website? Facebook offers a variety of campaign objectives to help you achieve those goals. Below we will detail each of the 10 available objectives, provide tips, and specifications to ensure your ad looks good everywhere. Send People to Your Website The main focus of this objective is to drive traffic to your website. These ...

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Facebook Advertising 101 image

With over 1.23 billion monthly active users, Facebook is one the ultimate places to engage, influence, and connect with potential customers. In this, properly leveraging Facebook Advertising can help you find, reach, and interact with a precise audience. How can you maximize the efficiency and effect of your advertising budget?  Modern Marketing Partners, a Chicago Business to Business Marketing Agency, has released a new whitepaper featuring the best practices in developing a Facebook Ad that will garner likes and build business. What Are the Benefits of Facebook Advertising? Why should you be advertising on Facebook? The benefits almost speak for themselves. Greater Brand Awareness: Facebook advertisements generate a 31% greater brand awareness than the online advertisement average. Better Ad Recall: Facebook advertisements generate a ...

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