by Lindsay Brown | Nov 30, 2021 | Email Marketing
Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email...
by Lindsay Brown | Feb 2, 2017 | Email Marketing
Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what...
by Lindsay Brown | Jul 3, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
