7 Ways to Improve Your Email Open Rates standard
Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email open, you won’t get a CTA click and conversion. I will share seven tips to improve your email open rates and hence your overall conversion rate. But let’s start with a quick review of the relevance of email marketing in e-commerce. 1. Segment Your List Segmenting your email list lets you split your audience into smaller homogenous groups with similar needs and wants. Some common ways to segment your mailing list include: Subscriber demographic (age, gender, ...
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