email Archives - Modern Marketing Partners

Seven Steps for Targeted Email Marketing for Maximum ROI standard

Despite the pandemic's effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their buyer's history. Despite highly effective marketing emails, most brands are not yet getting their desired results. With the decrease in interpersonal encounters, the ROI should have been increased, but in reality, we have seen that email marketing is lacking in conversion rate. This significant issue is that marketers are not correctly targeting email marketing by sending out personalized emails. Properly targeting customers is a complex thing and has minute intricacies. Therefore, below we list some of the practical steps for ...

17th of August, 2022
In: Email Marketing, Technology Marketing
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Why Does Email Security Matter? standard

Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin offering (ICO) in 2018, a scammer pretended to be a member of the Bee team, sending emails to would-be investors and instructing them to deposit ETH into crypto wallets under their control, supposedly in return for Bee Tokens. The scammer ended up collecting $1 million. The attacker’s tactic was, in short: Pretend to be someone that victims trust. Trick victims into handing over something of value. Four years later, in 2022, the same technique is being ...

7 Ways to Improve Your Email Open Rates standard

Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email open, you won’t get a CTA click and conversion. I will share seven tips to improve your email open rates and hence your overall conversion rate. But let’s start with a quick review of the relevance of email marketing in e-commerce. 1. Segment Your List Segmenting your email list lets you split your audience into smaller homogenous groups with similar needs and wants. Some common ways to segment your mailing list include: Subscriber demographic (age, gender, ...

5 Great Examples of Email Marketing image

Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what interests them, and ignoring or deleting the rest. How can you avoid being filtered out? Check out these 5 great examples of email marketing. 1. Personalize like Poncho. Poncho provides customizable emails that are both cute and clever. it offers updates on your commute and weather, complete with short bits of text and gifs. They’ll even tell you how it will affect your hair that day. Overall, a great way to provide personalized emails to subscribers. 2. Do more with transactional ...

3rd of July, 2012
In: Email Marketing, Marketing Best Practices, Marketing Strategies
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Email Marketing Basics: Statistics and Glossary of Terms image

Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29% keeping spend constant. Also, The Email Marketing Institute recently released Q1 2012 email results stating, “North America Email Trends and Benchmarks Results showed a 21.4% increase in average volume per client from Q1 2011 to 2012.” This blog will cover some background on email marketing, why you should consider email, and provide a Glossary of Email Terms. Our next blogpost, 6 Essentials for Successful Email Campaigns, shares details on email list development, email design, email ...

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