by Lindsay Brown | Mar 1, 2023 | Email Marketing
Small business email marketing is a valuable tool to reach customers, build relationships, and promote their brands. In fact, email marketing has an impressive ROI of $36 for every $1 spent. With our six-step guide, any small business can devise a successful campaign...
by Lindsay Brown | Aug 22, 2022 | Email Marketing
Despite the pandemic’s effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their...
by Lindsay Brown | Aug 17, 2022 | Email Marketing, Technology Marketing
Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin...
by Lindsay Brown | Nov 30, 2021 | Email Marketing
Email marketing remains the marketing strategy with the highest ROI for both B2B and B2C businesses. Of course, the first step to gaining this ROI is to get your audience to open your emails. Hence, marketers focus on the open rate metric because, without an email...
by Lindsay Brown | Feb 2, 2017 | Email Marketing
Email marketing may not be the flashiest or newest form of digital marketing, but it’s tried and true and still extremely effective. One potential challenge, however, is making your email stand out. Consumers filter through their emails every day, clicking only what...
