Tags ArchivesEcommerce

Marketing Technology Decisions Every Company Must Make image

Marketing technology

Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing ecommerce objectives. And as companies’ consumers, whether that is B2B or B2C, continue utilizing all kinds of devices to interact with them, converting their digital activity into revenue becomes a number-one priority. To meet the challenge, marketing technology tools are critical to help create website interaction and conversion opportunities. So the stakes are high when investments need to be made on which tools or providers to use. The good news is that there are an abundant of marketing technology solutions available today and digital marketing ...

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Four Fulfillment Tactics to Help Businesses Scale image

Four Fulfillment

You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more customers are great, but with more customers come more logistic challenges. Let’s just say for example, you have a high-end, custom-wrapped product that requires a focused level of detail regarding preparation and packaging. Or perhaps, you’re planning on adding additional sales channels and now need to be prepared to ship 10 times the amount your operations currently handle. The fulfillment and distribution of your products is that often not talked about aspect of marketing ...

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Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query “men’s t-shirts”. If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product ...

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Email Marketing Best Practices 2017 image

email marketing best practices

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – ...

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EMI: The Top Ecommerce Trends of 2017 image

ecommerce trends

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important ...

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Amazon Business: Amazon Launches B2B Online Marketplace image

Amazon Business B2B Online Marketplace

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple ...

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How To Set Up Shipping Classes in WooCommerce image

WooCommerce Shipping Classes

Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products together in a way that is similar to post or product categories allows you to define specific shipping costs for items. WooCommerce shipping methods such as Flat Rate Shipping and Table Rate Shipping allow you to use shipping classes to calculate their costs. Below we will discuss: How to add a shipping class in WooCommerce How to add products to your newly created shipping class How to set flat rate shipping costs based on your shipping ...

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How To Set Featured Products in WooCommerce image

WooCommerce Featured Product

Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many WordPress themes call for featured products in templates, so you can follow this process to add them. Adding a Featured Product To mark a product as featured go to Products > Products. Find the product you would like to feature and click the Featured Star. Featured products will have the star icon filled in. Another option is to hover over the product title and click on the Quick Edit option. Clicking Quick Edit will open up a new menu ...

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Setting Up Product Attributes in WooCommerce image

Variable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Options such as color or size for variable products are setup as attributes in WooCommerce. Below we will guide you through setting up an attribute. 1. The attributes settings are located under the products tab. Click here to open up the attributes menu. 2. Keep in mind that on the attributes menu you will add the ‘name’ of the attribute, not the individual options. First let’s add Size. Put the name, slug (lowercase version without punctuation – url), whether you’d like to select from a list ...

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A Guide to Adding Products in WooCommerce image

In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in WooCommerce: simple, variable, grouped, and external/affiliate product. Simple Products Simple products have one SKU, are shipped, and have no variations/options. For example, a book. Variable Products Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Grouped Products Grouped products are related products that can be purchased individually. Note that, grouped ...

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Getting Started With WooCommerce image

Are you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly? Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available today. With almost 4 million downloads to date, WooCommerce is the now the fastest growing ecommerce platform in the world. For reference, here are the top 10 ecommerce technologies and their market share: (builtwith.com) Out of the box, WooCommerce has a ton of functionality: Shipping options Product and inventory management Tax settings Marketing – discounts, free shipping, etc. Some payment options Robust reporting And for virtually everything other ecommerce need there is a ...

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