Ecommerce Archives - Modern Marketing Partners

Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

E-Commerce CRO: 6 Tips For Driving Sales And Retaining Customers standard

Are you looking to improve your eCommerce website's conversion rate? If so, then you've come to the right place. In this blog post, we'll be sharing 6 tips that will help you drive sales and retain customers. So, without further ado, let's get started! Offer free shipping - customers are more likely to purchase from you if they don't have to pay for shipping Offering free shipping is an excellent way to attract customers and make your business more attractive. Studies have shown that customers are far more likely to purchase from a business if they don't have to pay for the cost of shipping - in fact, free delivery is often cited as the single most important factor when it ...

5 Advertising Tips For E-Commerce Businesses standard

In the modern world, you don't need to have a physical space or a building to run a business. There's no need to rent a property or beg for an expensive startup loan. Today, all you need is internet access, a webpage, and an idea. With e-commerce, all business can be done online. Below are some tips you can use to make the most of online selling and e-commerce! 1. Use Ad Sites To Your Advantage Advertising is typically a high cost, and it's a bit of a gamble. Just paying a lot doesn't guarantee that you will have a high return on investment. Choosing your advertising platform will require research and calculation to find the best resources to place your ads. One helpful ...

6 Reasons You Need To Create an E-commerce Mobile App for Your Web Store standard

With e-commerce, many shoppers now shop online rather than visit physical stores. Thanks to the internet, reaching customers online via any device is now possible. However, the means of reaching them is a consideration that would determine how productive your results will be. Since mobile apps have become a norm in our century, it would be great to create an e-commerce mobile app with which your customers can engage. About 96 per cent of the American population own a phone, and according to EPAM anywhere if you create an eCommerce Android app it would be perfect for your web store. You can't rely on a website alone, the development of e-commerce applications is also needed for success. This article will look ...

How Web Development Companies Are Changing the Face of Online Business standard

In this digital era, technology and the internet have transformed how we operate in our day-to-day life. It includes everything from our social media usage, virtual storage solutions, the adoption of SaaS, PaaS, and more to make our lives simplified. Another notable advantage of digitalization is the booming rise and success of digitally operating businesses. In this article, we focus on the relationship between the success of online businesses and the role of web development. We will share how web development companies play a vital part in establishing an online business and are prominent contributors to their success. Let's start by understanding what web development means and the various web development services online companies can employ. What Is Web Development? Web development, ...

E-commerce Marketing Tips From The Pros That Every Business Owner Needs standard

Recently, e-commerce has grown in popularity among consumers to the point where almost all stores and businesses have resorted to creating a website or a mobile app or both so that their customers can view and purchase their products or services online as well. The ever-growing popularity of online shopping makes e-commerce an extremely competitive business in the market. To overcome the challenges and survive the competition with a huge number of strong competitors, you must have excellent marketing strategies and tools. What we bring to every business owner in this article are marketing tips that the pros make use of to stand out among competitors and reach as many people as possible. Continue reading to develop the ideal marketing ...

Drive Your Ecommerce Sales Through the Roof with These 7 Marketing Tips standard

Are you struggling with producing truckloads of sales -- so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional tactics, such as leveraging copywriting to supercharge your marketing efforts, you can convince your customers to get your product and then drive your sales through the roof. Here are seven tips to do that for your ecommerce store. 1. Create gift guides and cards. Gift guides help your shoppers find the perfect item for their loved ones and stimulate their buying appetite and interest in your products. If they can’t decide on the item, they can purchase your e-gift card instead and give that ...

How to Leverage POS Tech For Retailers standard

You might know how to use your POS system, but do you know how to use it to its fullest extent? If you’re paying for software, you’ll want to get the most from it that you possibly can to maximize your investment. A POS system in a retail environment can help advance your business, improve sales, and even bridge the gap between you and your customers. Leveraging POS tech starts with knowing the potential of your system. Let’s take a closer look at what POS systems can do for retailers, and how you can leverage your system to improve your retail space. Are You Using Your Reports? Most POS systems have the ability to generate detailed reports on hourly, daily, monthly, weekly, ...

Utilize Personalization to Increase Sales Opportunities image

Sales Opportunities Personalization Part 2

Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And 2., According to recent research, creating personalized customer experiences in particular help many businesses increase their top lines. What does that look like today? According to Segment’s 2017 State of Personalization Report, consumers demand fast action and personalized communication in nearly every channel almost as soon as they choose to identify themselves to a brand. Respondents provided three important reasons for companies to take quick action: 54% expect to get a personalized offer, 63% say it will drive ...

Marketing Technology Decisions Every Company Must Make image

Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing ecommerce objectives. And as companies’ consumers, whether that is B2B or B2C, continue utilizing all kinds of devices to interact with them, converting their digital activity into revenue becomes a number-one priority. To meet the challenge, marketing technology tools are critical to help create website interaction and conversion opportunities. So the stakes are high when investments need to be made on which tools or providers to use. The good news is that there are an abundant of marketing technology solutions available today and digital marketing ...

Four Fulfillment Tactics to Help Businesses Scale image

You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more customers are great, but with more customers come more logistic challenges. Let’s just say for example, you have a high-end, custom-wrapped product that requires a focused level of detail regarding preparation and packaging. Or perhaps, you’re planning on adding additional sales channels and now need to be prepared to ship 10 times the amount your operations currently handle. The fulfillment and distribution of your products is that often not talked about aspect of marketing that ...

Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query "men's t-shirts". If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product Badge With Google Image Product ...

Email Marketing Best Practices 2017 image

Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) strategic subject lines, (2) avoiding spam filters, (3) calls-to-action, (4) mobile-optimizing, and (5) personalization. We’ve ramped it up with some current stats and facts. Use Strategic Subject Line Keywords To start, subject lines are the first thing customers see, so if you want a customer to open your email, it’s important to carefully craft a good subject. Focusing on subject line keywords, we take a look at how 6 common keywords perform: “You” – opened 5% less than those without “Free” – opened 10% more than those without “Quick” – opened ...

EMI: The Top Ecommerce Trends of 2017 image

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important too. All ...

Amazon Business: Amazon Launches B2B Online Marketplace image

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple offers on a single product ...

How To Set Up Shipping Classes in WooCommerce image

Product shipping classes are a great way to group similar products for shipping. For example, if your store sells a couple of very large, bulky items you may want to put them in their own shipping class with their own unique shipping cost. Grouping these products together in a way that is similar to post or product categories allows you to define specific shipping costs for items. WooCommerce shipping methods such as Flat Rate Shipping and Table Rate Shipping allow you to use shipping classes to calculate their costs. Below we will discuss: How to add a shipping class in WooCommerce How to add products to your newly created shipping class How to set flat rate shipping costs based on your shipping class Creating ...

How To Set Up Flat Rate Shipping in WooCommerce image

In WooCommerce you can define shipping flat rates per item, per shipping class, or even per order. We will cover those and some additional options below.

How To Set Featured Products in WooCommerce image

Featured products are a great way to promote specific items on your website and are easy to setup in WooCommerce. Once you setup some featured products, you can either display them throughout your website with a shortcode or with a widget. Also note that many WordPress themes call for featured products in templates, so you can follow this process to add them. Adding a Featured Product To mark a product as featured go to Products > Products. Find the product you would like to feature and click the Featured Star. Featured products will have the star icon filled in. Another option is to hover over the product title and click on the Quick Edit option. Clicking Quick Edit will open up a new menu of options. Check ...

Setting Up Product Attributes in WooCommerce image

Variable products in WooCommerce can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Options such as color or size for variable products are setup as attributes in WooCommerce. Below we will guide you through setting up an attribute. 1. The attributes settings are located under the products tab. Click here to open up the attributes menu. 2. Keep in mind that on the attributes menu you will add the ‘name’ of the attribute, not the individual options. First let’s add Size. Put the name, slug (lowercase version without punctuation – url), whether you’d like to select from a list or type out ...

A Guide to Adding Products in WooCommerce image

In our last post we covered the basic settings and configuration settings to get your WooCommerce store up and running. Here we will give an overview of how to add products in WooCommerce. But first, let’s define the four different types of products you can setup in WooCommerce: simple, variable, grouped, and external/affiliate product. Simple Products Simple products have one SKU, are shipped, and have no variations/options. For example, a book. Variable Products Variable products can have multiple variations/options, each of which may have a different SKU or price. For example, a piece of clothing that is available in a variety of colors and sizes. Grouped Products Grouped products are related products that can be purchased individually. Note that, grouped products can only consist of simple products. ...

Getting Started With WooCommerce image

Are you looking to sell your product online but not sure how to get started? Or, are you on a budget and need to get started quickly? Enter WooCommerce – a free ecommerce plugin for WordPress, one of the most popular and robust Content Management Systems available today. With almost 4 million downloads to date, WooCommerce is the now the fastest growing ecommerce platform in the world. For reference, here are the top 10 ecommerce technologies and their market share: (builtwith.com) Out of the box, WooCommerce has a ton of functionality: Shipping options Product and inventory management Tax settings Marketing – discounts, free shipping, etc. Some payment options Robust reporting And for virtually everything other ecommerce need there is a wide selection of extensions that can be downloaded. For example, ...

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