by Lindsay Brown | May 6, 2026 | AEO, AI, Ecommerce
As ecommerce continues to evolve, visibility isn’t just about ranking on search engine result pages anymore; it’s also about being surfaced in AI-generated answers and recommendation engines. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)...
by Lindsay Brown | May 6, 2026 | Ecommerce, Podcasts
In the ever-evolving world of eCommerce, businesses are constantly on the lookout for innovative ways to engage customers and drive sales. As social media and video content continue to dominate, one medium often slips under the radar: podcasts. These audio programs...
by Lindsay Brown | Apr 2, 2026 | Ecommerce, Search Engine Optimization (SEO)
In today’s hyper-competitive digital marketplace, eCommerce brands can no longer rely solely on paid ads or social media buzz to drive revenue. Organic search has evolved into a powerful, sustainable growth engine—one that rewards brands investing in advanced SEO...
by Lindsay Brown | Feb 23, 2026 | Customer Experience, Ecommerce
Buying jewelry online used to feel bold, now it feels normal. But normal doesn’t mean effortless. When someone clicks into a jewelry website, especially for something meaningful, they slow down. They read more carefully than they would on most retail sites, they...
by Lindsay Brown | Feb 18, 2026 | Ecommerce
It’s generally wise not to count your chickens before they hatch. However, in the eCommerce sector, growing a profitable store is a different story. Most people invest a lot before reaping any benefits. Many founders assume that once ads are running, revenue will...
