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The Rise of Social Commerce: What Brands Need to Know

by Lindsay Brown | May 2, 2025 | Ecommerce, Social Media

Social Commerce has grown into a hot market player in the digital space in the last few years. With consumers increasingly making shopping decisions on social media platforms, brands must adapt to this new reality. For businesses that want to harness social commerce,...

7 Reasons Why Your Ecommerce Store Needs a Blog

by Lindsay Brown | Mar 27, 2025 | Blogging, Ecommerce

So, you’ve decided to launch an ecommerce business and are feeling ready to take on all that this entails. You know you have amazing products to offer, a professional website, and a growing presence on social media. Is it actually necessary to start blogging too?...
The Ultimate Guide to E-Commerce SEO Success

The Ultimate Guide to E-Commerce SEO Success

by Lindsay Brown | Jan 13, 2025 | Ecommerce, Search Engine Optimization (SEO)

Search engine optimization (SEO) is the cornerstone of e-commerce success. It allows your online store to rank higher on search engine results pages, increasing visibility, organic traffic, and ultimately, sales. For sellers operating on Amazon, specialized strategies...
The Live Selling Generation: How Live Streams Have Become a Crucial Part of E-commerce Marketing

The Live Selling Generation: How Live Streams Have Become a Crucial Part of E-commerce Marketing

by Lindsay Brown | May 6, 2024 | Ecommerce

Live-streaming commerce in the United States recorded an estimated $50 billion in revenue in 2023. As it gains global popularity, forecasts project that the sales will increase to $68 billion by 2026. This type of e-commerce marketing provides the following benefits...
Holiday Marketing for E-Commerce: Planning and Executing Successful Seasonal Campaigns

Holiday Marketing for E-Commerce: Planning and Executing Successful Seasonal Campaigns

by Lindsay Brown | Nov 28, 2023 | Ecommerce, Holiday Marketing

Picture this: as the calendar pages flip closer to the end-of-year festivities, a whopping 30% increase in online shopping sends waves of opportunity to e-commerce platforms. This isn’t just any time of the year—it’s the holiday season, a golden window for...
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