by Lindsay Brown | Mar 18, 2020 | Email Marketing, Marketing Planning, Marketing Strategies
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
by Lindsay Brown | Nov 19, 2018 | Marketing Best Practices, Marketing Planning, Technology Marketing
As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it;...
