Customer Experience Archives - Modern Marketing Partners

How Data and Personalization Inform the Customer Journey image

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

Meet Customers Where They Live With Mobile Marketing image

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

21st of December, 2018
In: Influencer Marketing, Marketing Best Practices, Marketing Tactics
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6 Word of Mouth Marketing Tactics For Creating Compelling Conversation image

Organic is good, right? Today everything from food to house cleaners to mattresses are better if they’re organic. That goes for marketing too. We’re talking about word of mouth marketing, the organic way of spreading information through natural channels – A.K.A. kickin’ it old school. Word of mouth marketing has been around a long time. Yet there is value in your company giving it active consideration as it’s usually free and has real potential in terms of payout. It’s based on a pretty simple theory. Word of mouth marketing happens by creating an event or experience so memorable for a customer that they tell someone else about it. It’s important because customers trust their friends. Nielsen data indicates that 92% of ...

It’s Time to Say “Thank You” image

The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You don’t even need a big budget for a “Thank You” marketing campaign, just a big heart. There are of course, solid business reasons to embark on this effort too. Companies that experience greater customer satisfaction have better reviews and feedback, giving them a competitive edge in the marketplace. It’s an organic way to increase your company’s value. Showing appreciation is also important for creating loyal customers. Customers who are vocal supporters of your company and would never dream of doing business with anyone else. These are the kind of customers that increase ...

Alexa: Develop a Branded Voice Experience for My Company image

Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to be evolving every minute. While most marketers will agree that voice-activated smart devices and voice branding are in their infancy, you just can’t deny the explosive growth of this industry over the past couple of years. They have entered the homes of consumers everywhere, with an estimated 64 million U.S. households expected to be equipped with one by end of this year. Voice commands on Alexa are becoming like search on Google. And by 2020 more than half of ...

Utilize Personalization to Increase Sales Opportunities image

Sales Opportunities Personalization Part 2

Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And 2., According to recent research, creating personalized customer experiences in particular help many businesses increase their top lines. What does that look like today? According to Segment’s 2017 State of Personalization Report, consumers demand fast action and personalized communication in nearly every channel almost as soon as they choose to identify themselves to a brand. Respondents provided three important reasons for companies to take quick action: 54% expect to get a personalized offer, 63% say it will drive ...

Company Strategy Needed to Deliver Personalization image

Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that customer and his or her preferences. That’s a tall order today, because customer touchpoints span across multiple channels including web, social, mobile, and physical locations. So while that makes it tough on the front-end to deliver customized content across all those channels, on the backend it means customers are providing companies with a good deal of information about their preferences and intent. Yet getting at the data from the multiple systems it sits on may be the biggest challenge ...

1st of November, 2018
In: Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing
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Packaging Trends Important for Brands Continued Market Success image

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

26th of October, 2018
In: Digital Marketing, Marketing Best Practices, Mobile Marketing
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Mobile Messaging Helps Overall Customer Experience image

Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after purchasing your company’s product or service. Therefore, from a marketing perspective many businesses have invested time and money to reach customers where they spend most of their time – on their phones. This has meant carefully considering consumer app usage and preferences. As mobile has exploded in growth in recent years, app downloading and usage has grown exponentially as well. Forrester data as well as a 2016 study by App Annie found that users access approximately 30 apps a ...

4th of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

1st of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

Tags ArchivesCustomer Experience