by Lindsay Brown | Aug 6, 2024 | Artificial Intelligence
Artificial intelligence is changing the way businesses engage with their customers. AI leverages big data to offer tools for enhanced customization and predictive analysis, delivering unique experiences that meet each customer’s needs. A new technological...
by Lindsay Brown | Nov 6, 2023 | Customer Experience
In the competitive business world, B2B companies recognize the significance of customer education. It is vital to ensure customers make the most of their products and services, fostering satisfaction and loyalty. An essential component of B2B customer education is...
by Lindsay Brown | Oct 19, 2023 | Customer Experience
Customer insights, derived from data and feedback, have become invaluable assets for companies aiming to drive growth. These insights can influence everything from financing decisions to marketing strategies, ultimately leading to enhanced customer satisfaction and...
by Lindsay Brown | May 3, 2023 | Customer Experience
Business analytics have come a long way in the last decade. Now that there are easy-to-use software solutions that don’t require a huge investment, businesses of all sizes can use analytics to reach a variety of goals. Analytics might have a questionable reputation...
by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience
The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...
