by Lindsay Brown | Jun 12, 2023 | Marketing and Finance
In science, “synergy” refers to the way two or more elements combine for greater results than they could achieve on their own. And in business, the same can be true in the C-suite, where collaboration between leaders yields greater efficiency and better...
by Lindsay Brown | Jan 1, 2014 | B2B Marketing, Marketing Best Practices
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for...
by Lindsay Brown | Nov 4, 2013 | Infographic
Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT...
