CMO Archives - Modern Marketing Partners

1st of January, 2014
In: B2B Marketing, Marketing Best Practices
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CMO Predictions for 2014 image

It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO's) can expect for the year of 2014. Learn 10 things you can expect as a CMO in the next year. 1. Increasing Complexity and Augmented Job Description As ways to best reach clients changes, so does the job description for a CMO. The concept of marketing is becoming more and more complex, and as firms adapt, so will their needs. Ideas have even come across as the development of a position known as the “Chief Content Officer” to augment the C-Suite, focusing strictly the company’s voice and ...

CMO vs. CIO: Clash in the Cubicle image

Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT alignment is now a requirement for success. Customer relationship management (CRM), mobile applications, marketing automation, data warehousing, and social media are just a few marketing initiatives that can create an increased need for marketing-IT collaboration. And in the digital world, a disconnect could prove futile. Below we will share an infographic based on Accenture's 2013 study, The CMO-CIO Disconnect, detailing the divide between departments, and provide recommendations for improving the CMO-CIO relationship. CMO vs. CIO Tips For Marketing-IT Alignment Having shared goals and metrics encourages both ...

Tags ArchivesCMO