Tags ArchivesCause Marketing Whitepaper

Bell Let’s Talk: Cause Marketing Done Right image

Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health organizations. Celebrities like Mary Walsh open up about their experiences with mental illness to create awareness and reduce stigma. Their work has not only helped the lives of many, but it acts as a great source of marketing for Bell Canada. It is a free form of PR and improves the brand image. In our white paper on Cause Marketing, we address 6 Tips for Effective Cause Marketing. Bell Let’s Talk matches this list perfectly. 1. Pick your nonprofit ...

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How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

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