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Bell Let’s Talk: Cause Marketing Done Right

Bell Let’s Talk: Cause Marketing Done Right

by Lindsay Brown | Feb 19, 2016 | Cause Marketing

Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...

How Brands Can Use Cause Marketing For Results

by Lindsay Brown | May 27, 2013 | Cause Marketing, Public Relations, Social Media, White Papers

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...

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