Brand Relationships Archives - Modern Marketing Partners

4th of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

1st of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

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