Brand Engagement Archives - Modern Marketing Partners

5 Effective Branding Ideas to Keep You Ahead of the Competition standard

Most customers won’t go in-depth while analyzing a product or service they’re paying for. Sure, they may weigh in features and factors, but they don’t have enough specific knowledge to make a data-based decision. So, what makes them decide? The majority of the product they choose comes from a brand they like the most. It gets even betters since, if the service is exemplary, they might stay loyal customers for years and years to come. With all of this in mind, here are the top five practical branding ideas to help keep your business image ahead of the competition. source 1. Identify your target audience Some businesses are hesitant to outline their target audience clearly. Instead, they cast a wide net, unwilling to dismiss anyone as ...

1st of December, 2019
In: Marketing Strategies, Marketing Tactics
0
0

Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

Alexa: Develop a Branded Voice Experience for My Company image

Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to be evolving every minute. While most marketers will agree that voice-activated smart devices and voice branding are in their infancy, you just can’t deny the explosive growth of this industry over the past couple of years. They have entered the homes of consumers everywhere, with an estimated 64 million U.S. households expected to be equipped with one by end of this year. Voice commands on Alexa are becoming like search on Google. And by 2020 more than half of ...

Tags ArchivesBrand Engagement