by Lindsay Brown | Mar 7, 2023 | Branding
Most customers won’t go in-depth while analyzing a product or service they’re paying for. Sure, they may weigh in features and factors, but they don’t have enough specific knowledge to make a data-based decision. So, what makes them decide? The majority of the product...
by Lindsay Brown | Dec 1, 2019 | Marketing Strategies, Marketing Tactics
Marketing to millennials and what makes millennials tick might be a trending topic these days – but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials...
by Lindsay Brown | Dec 18, 2018 | Branding, Marketing Best Practices, Marketing Tactics, Personalized Marketing, Technology Marketing
Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to...
