Tags ArchivesB2B brand

Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

Continue Reading

5 Strategies To Create A Standout B2B Brand standard

B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes sense, since B2B isn’t trying to sell to people; it’s trying to sell to corporations and organizations. But, despite the marked contrast between the two, B2B branding can actually work well with emotions. It doesn’t have to be limited to cold facts and analyses. With more brands getting creative and thinking outside the box, B2B brands need to step up their branding game and come up with a strategy to set themselves apart. This may require having ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!