B2B brand Archives - Modern Marketing Partners

B2B Customer Journey: How Not to Get Lost? standard

The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations, allowing you to tailor your marketing strategy accordingly. Why is the B2B Customer Journey important? The B2B customer journey map is an essential tool to help you understand how your customers interact with your business. It can be used to identify where customers are dropping out of the process and why and showcase opportunities for improvement. A B2B customer journey map represents the steps in a business-to-business (B2B) purchase funnel or process. A single purchase may have multiple ...

Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

5 Strategies To Create A Standout B2B Brand standard

B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes sense, since B2B isn’t trying to sell to people; it’s trying to sell to corporations and organizations. But, despite the marked contrast between the two, B2B branding can actually work well with emotions. It doesn’t have to be limited to cold facts and analyses. With more brands getting creative and thinking outside the box, B2B brands need to step up their branding game and come up with a strategy to set themselves apart. This may require having ...

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