Artificial intelligence Archives - Modern Marketing Partners

The State of Artificial Intelligence in Business – How and Why Businesses Are Using AI standard

AI is an exciting, sometimes alarming concept for business leaders all over the world. It has the potential to revolutionize key business performance factors. But can the technology be trusted? And is there a human cost? While we still don’t know exactly how AI will shape the business world in the coming years, it is already playing an important role in optimizing and automating certain tasks. In this article, we examine the current state of AI trends and what they mean for businesses everywhere. Why Businesses Use AI This is one of the complicated features of growth and advancement. Usually, it’s a by-product of technological adoption, not the original purpose of it. But sure. Employers probably do appreciate the opportunity to save a ...

Voice-activated Virtual Assistants Are Changing Customer Behavior image

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

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